Home Data Calendar Blog

CXM


Line plots across dimensions of each concept
Line plots across concepts
Tables

Table of contents



us-gaap:CommonStockValue
us-gaap:StatementClassOfStock
us-gaap:StatementClassOfStock, us-gaap:StatementEquityComponents
us-gaap:SharesOutstanding
us-gaap:StatementEquityComponents

us-gaap:WeightedAverageNumberOfDilutedSharesOutstanding

us-gaap:WeightedAverageNumberOfSharesOutstandingBasic

us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount
us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecurities

us-gaap:EarningsPerShareBasic

us-gaap:EarningsPerShareDiluted

us-gaap:AllocatedShareBasedCompensationExpense
us-gaap:AwardType
us-gaap:IncomeStatementLocation
us-gaap:TitleOfIndividual, us-gaap:AwardType, us-gaap:Vesting

us-gaap:ComprehensiveIncomeNetOfTax

us-gaap:CostOfGoodsAndServicesSold
us-gaap:ProductOrService

us-gaap:GeneralAndAdministrativeExpense

us-gaap:GrossProfit

us-gaap:IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest

us-gaap:IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments

us-gaap:IncomeTaxExpenseBenefit

us-gaap:IncomeTaxesPaid

us-gaap:InterestExpenseDebt

us-gaap:InterestPaidNet

us-gaap:NetIncomeLoss
us-gaap:StatementEquityComponents

us-gaap:NetIncomeLossAvailableToCommonStockholdersBasic

us-gaap:NetIncomeLossAvailableToCommonStockholdersDiluted

us-gaap:OperatingExpenses

us-gaap:OperatingIncomeLoss

us-gaap:OtherNonoperatingIncomeExpense

us-gaap:ResearchAndDevelopmentExpense

us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax
us-gaap:ProductOrService
us-gaap:StatementGeographical

us-gaap:Revenues
us-gaap:ProductOrService
us-gaap:StatementGeographical

us-gaap:SellingAndMarketingExpense

us-gaap:Assets

us-gaap:Liabilities

us-gaap:LiabilitiesAndStockholdersEquity

us-gaap:StockholdersEquity
us-gaap:StatementClassOfStock, us-gaap:StatementEquityComponents
us-gaap:StatementEquityComponents

us-gaap:AssetsCurrent

us-gaap:CashAndCashEquivalentsAtCarryingValue

us-gaap:CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents

us-gaap:OtherAssetsCurrent

us-gaap:PrepaidExpenseAndOtherAssetsCurrent

us-gaap:NoncurrentAssets
us-gaap:StatementGeographical
us-gaap:PropertyPlantAndEquipmentByType
us-gaap:PropertyPlantAndEquipmentGross

us-gaap:AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment

us-gaap:PropertyPlantAndEquipmentNet

us-gaap:Goodwill

us-gaap:IntangibleAssetsNetIncludingGoodwill

us-gaap:OtherAssetsNoncurrent

us-gaap:AccountsPayableCurrent

us-gaap:AccruedIncomeTaxesCurrent

us-gaap:AccruedLiabilitiesCurrent

us-gaap:ContractWithCustomerLiabilityCurrent

us-gaap:LiabilitiesCurrent

us-gaap:OtherAccruedLiabilitiesCurrent

us-gaap:LongTermDebt

us-gaap:DeferredIncomeTaxLiabilitiesNet

us-gaap:OtherLiabilitiesNoncurrent

us-gaap:StockholdersEquity
us-gaap:StatementClassOfStock, us-gaap:StatementEquityComponents
us-gaap:StatementEquityComponents

us-gaap:CommonStockValue
us-gaap:StatementClassOfStock

us-gaap:AdditionalPaidInCapital

us-gaap:RetainedEarningsAccumulatedDeficit

us-gaap:AccumulatedOtherComprehensiveIncomeLossNetOfTax

us-gaap:StockIssuedDuringPeriodValueNewIssues
us-gaap:StatementClassOfStock, us-gaap:StatementEquityComponents
us-gaap:StatementEquityComponents

us-gaap:AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue
us-gaap:StatementEquityComponents

us-gaap:NetCashProvidedByUsedInOperatingActivities

us-gaap:NetCashProvidedByUsedInInvestingActivities

us-gaap:NetCashProvidedByUsedInFinancingActivities

us-gaap:CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect

us-gaap:DeferredIncomeTaxExpenseBenefit

us-gaap:DepreciationDepletionAndAmortization

us-gaap:IncreaseDecreaseInAccountsPayable

us-gaap:IncreaseDecreaseInAccountsReceivable

us-gaap:NetCashProvidedByUsedInOperatingActivities

us-gaap:NetIncomeLoss
us-gaap:StatementEquityComponents

us-gaap:ShareBasedCompensation

us-gaap:NetCashProvidedByUsedInInvestingActivities

us-gaap:PaymentsToAcquirePropertyPlantAndEquipment

us-gaap:NetCashProvidedByUsedInFinancingActivities

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice
us-gaap:AwardType
us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod

cxm:ExerciseOfCommonStockWarrants

cxm:PaidInKindInterestAndAmortizationOfDebtDiscount
us-gaap:SubsequentEventType
cxm:PurchaseAgreementConsiderationToBeTransferred
us-gaap:AwardType
cxm:ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsFairValueOfCommonStock
us-gaap:Range, us-gaap:AwardType
us-gaap:StatementClassOfStock, us-gaap:StatementEquityComponents
cxm:ShareBasedCompensationArrangementByShareBasedPaymentAwardSharesOptionExercisesInPeriodAndReleaseOfVestedRestrictedStockUnits

cxm:ShareBasedCompensationArrangementByShareBasedPaymentAwardValueOptionExercisesInPeriodAndReleaseOfVestedRestrictedStockUnits
us-gaap:StatementEquityComponents

cxm:ShareBasedCompensationExpenseCapitalizedInInternalUseSoftware
us-gaap:StatementClassOfStock, us-gaap:StatementEquityComponents
cxm:StockIssuedDuringPeriodSharesExerciseOfWarrants
us-gaap:StatementClassOfStock, us-gaap:StatementEquityComponents
cxm:StockIssuedDuringPeriodSharesReclassificationOfCommonStock
us-gaap:StatementEquityComponents
us-gaap:StatementClassOfStock, us-gaap:StatementEquityComponents
cxm:StockIssuedDuringPeriodValueReclassificationOfCommonStock
us-gaap:StatementEquityComponents

us-gaap:AdjustmentsToAdditionalPaidInCapitalStockIssuedIssuanceCosts

us-gaap:AdjustmentsToAdditionalPaidInCapitalWarrantIssued
us-gaap:StatementEquityComponents

us-gaap:AmortizationOfFinancingCostsAndDiscounts

us-gaap:CapitalExpendituresIncurredButNotYetPaid

us-gaap:CapitalizedComputerSoftwareAdditions

us-gaap:CapitalizedComputerSoftwareAmortization1

us-gaap:CapitalizedContractCostAmortization

us-gaap:ContractWithCustomerLiabilityRevenueRecognized

us-gaap:EffectOfExchangeRateOnCashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents

us-gaap:EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsCapitalizedAmount

us-gaap:GoodwillForeignCurrencyTranslationGainLoss

us-gaap:IncreaseDecreaseInAccruedLiabilitiesAndOtherOperatingLiabilities

us-gaap:IncreaseDecreaseInContractWithCustomerLiability

us-gaap:IncreaseDecreaseInOtherNoncurrentAssets

us-gaap:IncreaseDecreaseInOtherOperatingLiabilities

us-gaap:IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets

us-gaap:IncrementalCommonSharesAttributableToCallOptionsAndWarrants

us-gaap:IncrementalCommonSharesAttributableToConversionOfPreferredStock
us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecurities
us-gaap:IncrementalCommonSharesAttributableToShareBasedPaymentArrangements

us-gaap:InterestExpenseDebtExcludingAmortization

us-gaap:LeaseAndRentalExpense

us-gaap:OtherComprehensiveIncomeAvailableforsaleSecuritiesAdjustmentNetOfTaxPortionAttributableToParent

us-gaap:OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPortionAttributableToParent

us-gaap:OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToParent
us-gaap:StatementEquityComponents

us-gaap:OtherDepreciationAndAmortization

us-gaap:OtherNoncashIncomeExpense

us-gaap:ParticipatingSecuritiesDistributedAndUndistributedEarningsLossBasic

us-gaap:PaymentOfFinancingAndStockIssuanceCosts

us-gaap:PaymentsOfStockIssuanceCosts

us-gaap:PaymentsToAcquireAvailableForSaleSecuritiesDebt

us-gaap:PaymentsToDevelopSoftware

us-gaap:ProceedsFromConvertibleDebt

us-gaap:ProceedsFromIssuanceInitialPublicOffering

us-gaap:ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities

us-gaap:ProceedsFromSaleOfAvailableForSaleSecuritiesDebt

us-gaap:ProceedsFromShortTermDebt

us-gaap:ProceedsFromStockOptionsExercised

us-gaap:ProvisionForDoubtfulAccounts

us-gaap:RepaymentsOfShortTermDebt

us-gaap:SaleOfStockConsiderationReceivedOnTransaction
us-gaap:SubsidiarySaleOfStock
us-gaap:StatementClassOfStock, us-gaap:SubsidiarySaleOfStock
us-gaap:SaleOfStockNumberOfSharesIssuedInTransaction
us-gaap:AwardType
us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue
us-gaap:AwardType
us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate
us-gaap:AwardType
us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMaximum
us-gaap:AwardType
us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMinimum
us-gaap:AwardType
us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate
us-gaap:AwardType
us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMaximum
us-gaap:AwardType
us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMinimum

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriodWeightedAverageExercisePrice

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue

us-gaap:ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice

us-gaap:ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice

us-gaap:SharebasedCompensationArrangementBySharebasedPaymentAwardCompensationCost1
us-gaap:GranteeStatus

us-gaap:SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1

us-gaap:StockIssued1
us-gaap:DebtInstrument, us-gaap:StatementClassOfStock, us-gaap:StatementEquityComponents
us-gaap:StockIssuedDuringPeriodSharesConversionOfConvertibleSecurities
us-gaap:StatementClassOfStock, us-gaap:StatementEquityComponents
us-gaap:StatementEquityComponents
us-gaap:StockIssuedDuringPeriodSharesIssuedForServices
us-gaap:StatementClassOfStock, us-gaap:StatementEquityComponents
us-gaap:StockIssuedDuringPeriodSharesNewIssues
us-gaap:StatementClassOfStock, us-gaap:StatementEquityComponents
us-gaap:StockIssuedDuringPeriodSharesShareBasedCompensation

us-gaap:StockIssuedDuringPeriodSharesStockOptionsExercised
us-gaap:StatementClassOfStock, us-gaap:StatementEquityComponents
us-gaap:StatementEquityComponents
us-gaap:DebtInstrument
us-gaap:StockIssuedDuringPeriodValueConversionOfConvertibleSecurities
us-gaap:DebtInstrument, us-gaap:StatementEquityComponents
us-gaap:StatementClassOfStock, us-gaap:StatementEquityComponents
us-gaap:StatementEquityComponents

us-gaap:StockIssuedDuringPeriodValueIssuedForServices
us-gaap:StatementEquityComponents

us-gaap:StockIssuedDuringPeriodValueStockOptionsExercised
us-gaap:StatementEquityComponents

us-gaap:WeightedAverageNumberOfSharesIssuedBasic

cxm:AccruedEmployeeStockPurchasePlanContributionsCurrent

cxm:AccruedPurchasedMediaCostsCurrent

cxm:CapitalizedCommissionCostsCurrent

cxm:OperatingLeasesFutureMinimumPaymentsDueInFourYearsAndThereafter

cxm:PrepaidHostingAndDataCostsCurrent

cxm:PrepaidSoftwareCostsCurrent

cxm:PropertyPlantAndEquipmentExcludingCapitalizedComputerSoftwareNet
us-gaap:AwardType
cxm:ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsGrantDateFairValue
us-gaap:AwardType
cxm:ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsPutRight

cxm:TransferTaxReserveIncreaseDecrease

us-gaap:AccountsReceivableNet

us-gaap:AccruedBonusesCurrent

us-gaap:AccruedEmployeeBenefitsCurrent

us-gaap:AccruedProfessionalFeesCurrent

us-gaap:AccruedSalesCommissionCurrent

us-gaap:AllowanceForDoubtfulAccountsReceivableCurrent
us-gaap:FairValueByFairValueHierarchyLevel, us-gaap:FairValueByMeasurementFrequency
us-gaap:AssetsFairValueDisclosure
us-gaap:FairValueByMeasurementFrequency

us-gaap:AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedGainBeforeTax
us-gaap:FinancialInstrument

us-gaap:AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedLossBeforeTax
us-gaap:FinancialInstrument

us-gaap:AvailableForSaleDebtSecuritiesAmortizedCostBasis
us-gaap:FinancialInstrument

us-gaap:AvailableForSaleSecuritiesDebtSecurities
us-gaap:FairValueByFairValueHierarchyLevel, us-gaap:FairValueByMeasurementFrequency, us-gaap:FinancialInstrument
us-gaap:FairValueByMeasurementFrequency, us-gaap:FinancialInstrument
us-gaap:FinancialInstrument

us-gaap:CapitalizedComputerSoftwareAccumulatedAmortization

us-gaap:CapitalizedComputerSoftwareGross

us-gaap:CapitalizedComputerSoftwareNet

us-gaap:CapitalizedContractCostNet
us-gaap:BalanceSheetLocation

us-gaap:CapitalizedContractCostNetCurrent
us-gaap:CashAndCashEquivalents, us-gaap:FairValueByFairValueHierarchyLevel, us-gaap:FairValueByMeasurementFrequency
us-gaap:CashAndCashEquivalentsFairValueDisclosure
us-gaap:CashAndCashEquivalents, us-gaap:FairValueByMeasurementFrequency

us-gaap:CommonStockValueOutstanding
us-gaap:StatementClassOfStock

us-gaap:ContractWithCustomerAssetGrossCurrent

us-gaap:ContractWithCustomerAssetNet

us-gaap:ContractWithCustomerLiabilityNoncurrent

us-gaap:DebtInstrumentCarryingAmount
us-gaap:DebtInstrument, us-gaap:LongtermDebtType

us-gaap:DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet

us-gaap:DeferredRentCredit
us-gaap:BalanceSheetLocation
us-gaap:AwardType
us-gaap:EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized
us-gaap:TitleOfIndividual, us-gaap:AwardType, us-gaap:Vesting

us-gaap:IncomeTaxExaminationPenaltiesAndInterestAccrued

us-gaap:LettersOfCreditOutstandingAmount

us-gaap:OperatingLeasesFutureMinimumPaymentsDue

us-gaap:OperatingLeasesFutureMinimumPaymentsDueCurrent

us-gaap:OperatingLeasesFutureMinimumPaymentsDueInThreeYears

us-gaap:OperatingLeasesFutureMinimumPaymentsDueInTwoYears

us-gaap:OperatingLeasesFutureMinimumPaymentsRemainderOfFiscalYear
us-gaap:StatementClassOfStock
us-gaap:PreferredStockValue
us-gaap:StatementClassOfStock
us-gaap:PreferredStockValueOutstanding

us-gaap:PrepaidInsurance

us-gaap:RevenueRemainingPerformanceObligation

us-gaap:SalesAndExciseTaxPayableCurrent
us-gaap:AwardType
us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber
us-gaap:AwardType
us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingAggregateIntrinsicValue

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice

us-gaap:SharePrice

us-gaap:SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1

Plots across concepts


IncomeStatement
Net Income Loss
Expenses
Other Nonoperating Income Expense
Balance Sheet
Goodwill
Assets
Property Plant And Equipment Net
Current Assets
Other Assets Current
NonCurrent Assets
Property Plant And Equipment Net
PropertyPlantAndEquipmentNet
Accumulated Depreciation Depletion And Amortization Property Plant And Equipment
Liabilities
Liabilities Current
Current Liabilities
Accrued Income Taxes Current
Noncurrent Liabilities
Deferred Income Tax Liabilities Net
Stockholders Equity
Retained Earnings Accumulated Deficit
CashFlow
Net Income Loss
NetCashProvidedByUsedInOperatingActivities
Net Income Loss
NetCashProvidedByUsedInInvestingActivities
Payments To Acquire Property Plant And Equipment
NetCashProvidedByUsedInFinancingActivities
Proceeds From Short Term Debt
Shares
Weighted Average Number Of Diluted Shares Outstanding

Tables

  2021-10-312021-07-312020-10-312020-07-31
us-gaap:CommonStockValue NANANANA
 us-gaap:CommonStockValue us-gaap:StatementClassOfStock us-gaap:CommonClassBNA0.008NANA
 us-gaap:SharesOutstanding us-gaap:StatementClassOfStock,us-gaap:StatementEquityComponents cxm:CommonClassAAndCommonClassB,us-gaap:CommonStock█▁269.515269.029NANA
 us-gaap:SharesOutstanding us-gaap:StatementClassOfStock,us-gaap:StatementEquityComponents us-gaap:ConvertiblePreferredStock,us-gaap:PreferredStockNANA122.31120.408
 us-gaap:SharesOutstanding us-gaap:StatementEquityComponents us-gaap:CommonStockNANA108.244101.554
us-gaap:WeightedAverageNumberOfDilutedSharesOutstanding █▄▁▆255.195167.5991.672201.134
us-gaap:WeightedAverageNumberOfSharesOutstandingBasic █▄▁▁255.195167.5991.67287.196
us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount ▃▃█▁52.553.071178.4957.6
us-gaap:EarningsPerShareBasic ▄▁▁█-0.11-0.2-0.210.02
us-gaap:EarningsPerShareDiluted ▄▁▁█-0.11-0.2-0.210.01
  2021-10-312021-07-312020-10-312020-07-31
 COGS Ratio us-gaap:ProductOrService cxm:ProfessionalServices█▆▂▁17.11515.38511.29210.691
 COGS Ratio us-gaap:ProductOrService us-gaap:LicenseAndService█▆▂▁109.941103.30785.0482.807
  2021-10-312021-07-312020-10-312020-07-31
  2021-10-312021-07-312020-10-312020-07-31
us-gaap:AllocatedShareBasedCompensationExpense ▄▅█▁12.42116.62623.3065.845
us-gaap:ComprehensiveIncomeNetOfTax ▂▁▄█-29.226-33.645-18.5453.581
us-gaap:CostOfGoodsAndServicesSold █▇▃▁38.737.33830.22327.294
us-gaap:GeneralAndAdministrativeExpense ▆██▁21.83325.32325.76810.926
us-gaap:GrossProfit █▆▁▁88.35681.35466.10966.204
us-gaap:IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest -27.408NA-17.868NA
us-gaap:IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments NA-30.741NA3.385
us-gaap:IncomeTaxExpenseBenefit ▆█▃▁1.8232.5061.10.376
us-gaap:IncomeTaxesPaid 0.961NA1.0NA
us-gaap:InterestExpenseDebt ▁▅█▆0.01.2521.9771.517
us-gaap:InterestPaidNet NANA0.0NA
us-gaap:NetIncomeLoss ▂▁▄█-29.231-33.247-18.9683.009
 us-gaap:NetIncomeLoss us-gaap:StatementEquityComponents us-gaap:RetainedEarnings▂▁▄█-29.231-33.247-18.9683.009
us-gaap:NetIncomeLossAvailableToCommonStockholdersBasic ▂▁▄█-29.231-33.247-18.9681.384
us-gaap:NetIncomeLossAvailableToCommonStockholdersDiluted ▂▁▄█-29.231-33.247-18.9683.009
us-gaap:OperatingExpenses █▇▄▁114.645110.65981.3961.351
us-gaap:OperatingIncomeLoss ▂▁▄█-26.289-29.305-15.2814.853
us-gaap:OtherNonoperatingIncomeExpense █▆▁▆-1.119-1.436-2.587-1.468
us-gaap:ResearchAndDevelopmentExpense █▇▃▁16.62115.08710.3948.152
us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax █▆▂▁127.056118.69296.33293.498
us-gaap:Revenues █▆▂▁127.056118.69296.33293.498
us-gaap:SellingAndMarketingExpense █▇▂▁76.19170.24945.22842.273
  2021-10-312021-07-312020-10-312020-07-31
  2021-10-312021-07-312020-10-312020-07-31
us-gaap:Assets ▁█844.71851.478NANA
us-gaap:Liabilities █▁326.296317.494NANA
us-gaap:LiabilitiesAndStockholdersEquity ▁█844.71851.478NANA
us-gaap:StockholdersEquity ██▄▁518.414533.984201.405-14.516
  2021-10-312021-07-312020-10-312020-07-31
us-gaap:AssetsCurrent ▁█741.883747.864NANA
us-gaap:CashAndCashEquivalentsAtCarryingValue █▁522.386433.99NANA
us-gaap:CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents █▇▂▁522.386433.99137.407105.326
us-gaap:OtherAssetsCurrent █▁26.07111.585NANA
us-gaap:PrepaidExpenseAndOtherAssetsCurrent █▁96.80794.17NANA
  2021-10-312021-07-312020-10-312020-07-31
us-gaap:NoncurrentAssets █▁13.44112.322NANA
 us-gaap:PropertyPlantAndEquipmentGross us-gaap:PropertyPlantAndEquipmentByType us-gaap:ComputerEquipment█▁12.65811.593NANA
 us-gaap:PropertyPlantAndEquipmentGross us-gaap:PropertyPlantAndEquipmentByType us-gaap:FurnitureAndFixtures█▁1.2221.157NANA
 us-gaap:PropertyPlantAndEquipmentGross us-gaap:PropertyPlantAndEquipmentByType us-gaap:LeaseholdImprovements█▁3.6643.547NANA
us-gaap:AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment █▁11.23510.192NANA
us-gaap:PropertyPlantAndEquipmentNet █▁13.44112.322NANA
us-gaap:Goodwill █▁49.85146.848NANA
us-gaap:IntangibleAssetsNetIncludingGoodwill █▁50.77847.287NANA
us-gaap:OtherAssetsNoncurrent ▁█38.60844.005NANA
  2021-10-312021-07-312020-10-312020-07-31
us-gaap:AccountsPayableCurrent █▁11.05510.15NANA
us-gaap:AccruedIncomeTaxesCurrent █▁3.3542.695NANA
us-gaap:AccruedLiabilitiesCurrent █▁78.23460.276NANA
us-gaap:ContractWithCustomerLiabilityCurrent ▁█221.918231.129NANA
us-gaap:LiabilitiesCurrent █▁311.207301.555NANA
us-gaap:OtherAccruedLiabilitiesCurrent █▁11.68110.456NANA
  2021-10-312021-07-312020-10-312020-07-31
us-gaap:LongTermDebt NANANANA
us-gaap:DeferredIncomeTaxLiabilitiesNet ▁█0.8690.87NANA
us-gaap:OtherLiabilitiesNoncurrent █▁2.3661.871NANA
  2021-10-312021-07-312020-10-312020-07-31
us-gaap:StockholdersEquity ██▄▁518.414533.984201.405-14.516
us-gaap:CommonStockValue NANANANA
 us-gaap:CommonStockValue us-gaap:StatementClassOfStock us-gaap:CommonClassBNA0.008NANA
us-gaap:AdditionalPaidInCapital █▁960.697947.041NANA
us-gaap:RetainedEarningsAccumulatedDeficit ▁█-418.455-389.224NANA
us-gaap:AccumulatedOtherComprehensiveIncomeLossNetOfTax █▁-0.005-0.01NANA
us-gaap:StockIssuedDuringPeriodValueNewIssues ▁█▆0.019275.954191.752NA
us-gaap:AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue ▄▅█▁12.40316.60923.0565.596
  2021-10-312021-07-312020-10-312020-07-31
us-gaap:NetCashProvidedByUsedInOperatingActivities -1.072NA-7.675NA
us-gaap:NetCashProvidedByUsedInInvestingActivities 89.066NA-171.485NA
us-gaap:NetCashProvidedByUsedInFinancingActivities 1.205NA211.409NA
us-gaap:CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect 88.396NA32.081NA
  2021-10-312021-07-312020-10-312020-07-31
us-gaap:DeferredIncomeTaxExpenseBenefit 0.0NA0.043NA
us-gaap:DepreciationDepletionAndAmortization 2.187NA1.371NA
us-gaap:IncreaseDecreaseInAccountsPayable 0.977NA2.759NA
us-gaap:IncreaseDecreaseInAccountsReceivable -0.931NA6.842NA
us-gaap:NetCashProvidedByUsedInOperatingActivities -1.072NA-7.675NA
us-gaap:NetIncomeLoss ▂▁▄█-29.231-33.247-18.9683.009
 us-gaap:NetIncomeLoss us-gaap:StatementEquityComponents us-gaap:RetainedEarnings▂▁▄█-29.231-33.247-18.9683.009
us-gaap:ShareBasedCompensation 12.421NA23.306NA
  2021-10-312021-07-312020-10-312020-07-31
us-gaap:NetCashProvidedByUsedInInvestingActivities 89.066NA-171.485NA
us-gaap:PaymentsToAcquirePropertyPlantAndEquipment 1.335NA0.492NA
  2021-10-312021-07-312020-10-312020-07-31
us-gaap:NetCashProvidedByUsedInFinancingActivities 1.205NA211.409NA
  2021-10-312021-07-312020-10-312020-07-31

Common Stock Value

us-gaap:CommonStockValue

us-gaap:CommonStockValue


Common
Period End2021-01-31
Value4000.0
Percentage of CommonStockValue100.0
Percentage of Assets0.0

us-gaap:CommonStockValue us-gaap:StatementClassOfStock

us-gaap:CommonClassB


Common
Period End2021-07-31
Value8000.0
Percentage of CommonStockValue0.0
Percentage of Assets0.0
Percentage of Assets us-gaap:CommonClassB0.0

Shares Outstanding

us-gaap:SharesOutstanding us-gaap:StatementClassOfStock, us-gaap:StatementEquityComponents

us-gaap:SharesOutstanding

cxm:CommonClassAAndCommonClassB, us-gaap:CommonStock


Shares
Period End2021-10-312021-07-31
Value269269
Percentage of SharesOutstanding100.0100.0

us-gaap:ConvertiblePreferredStock, us-gaap:PreferredStock


Shares
Period End2021-04-302021-01-312020-10-312020-07-312020-04-302020-01-31
Value120120122120120120
Percentage of SharesOutstanding0.00.00.00.00.00.0

us-gaap:SharesOutstanding us-gaap:StatementEquityComponents

us-gaap:CommonStock


Shares
Period End2021-04-302021-01-312020-10-312020-07-312020-04-302020-01-31
Value11510910810110099
Percentage of SharesOutstanding0.00.00.00.00.00.0

us-gaap:TreasuryStock


Shares
Period End2021-10-312021-07-312021-04-302021-01-312020-10-312020-07-312020-04-302020-01-31
Value-14.131-14.131-14.131-14.131-13.376-13.376-13.376-13.376
Percentage of SharesOutstanding-5.2-5.30.00.00.00.00.00.0

Weighted Average Number Of Diluted Shares Outstanding

us-gaap:WeightedAverageNumberOfDilutedSharesOutstanding

us-gaap:WeightedAverageNumberOfDilutedSharesOutstanding


Weighted
Period End2021-10-312021-07-312020-10-312020-07-31
Value25516791201
Percentage of WeightedAverageNumberOfDilutedSharesOutstanding100.0100.0100.0100.0

Weighted Average Number Of Shares Outstanding Basic

us-gaap:WeightedAverageNumberOfSharesOutstandingBasic

us-gaap:WeightedAverageNumberOfSharesOutstandingBasic


Weighted
Period End2021-10-312021-07-312020-10-312020-07-31
Value2551679187
Percentage of WeightedAverageNumberOfSharesOutstandingBasic100.0100.0100.0100.0

Antidilutive Securities Excluded From Computation Of Earnings Per Share Amount

us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount

us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount


Antidilutive
Period End2021-10-312021-07-312020-10-312020-07-31
Value52531787.6
Percentage of AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount100.0100.0100.0100.0

us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecurities

cxm:DeferredStockCompensation


Antidilutive
Period End2020-10-312020-07-31
Value0.7590.317
Percentage of AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount0.44.2

us-gaap:ConvertibleDebtSecurities


Antidilutive
Period End2020-10-312020-07-31
Value8.2947.283
Percentage of AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount4.695.8

us-gaap:ConvertiblePreferredStock


Antidilutive
Period End2020-10-31
Value122
Percentage of AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount68.5

us-gaap:EmployeeStock


Antidilutive
Period End2021-10-312021-07-31
Value0.2930.079
Percentage of AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount0.60.1

us-gaap:EmployeeStockOption


Antidilutive
Period End2021-10-312021-07-312020-10-31
Value454644
Percentage of AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount87.288.224.8

us-gaap:RestrictedStockUnitsRSU


Antidilutive
Period End2021-10-312021-07-312020-10-31
Value0.7650.5060.15
Percentage of AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount1.51.00.1

us-gaap:Warrant


Antidilutive
Period End2021-10-312021-07-312020-10-31
Value2.52.52.731
Percentage of AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount4.84.71.5

Earnings Per Share Basic

us-gaap:EarningsPerShareBasic

us-gaap:EarningsPerShareBasic


Earnings
Period End2021-10-312021-07-312020-10-312020-07-31
Value-0.11-0.2-0.210.02
Percentage of EarningsPerShareBasic100.0100.0100.0100.0

Earnings Per Share Diluted

us-gaap:EarningsPerShareDiluted

us-gaap:EarningsPerShareDiluted


Earnings
Period End2021-10-312021-07-312020-10-312020-07-31
Value-0.11-0.2-0.210.01
Percentage of EarningsPerShareDiluted100.0100.0100.0100.0

Allocated Share Based Compensation Expense

us-gaap:AllocatedShareBasedCompensationExpense

us-gaap:AllocatedShareBasedCompensationExpense


Allocated
Period End2021-10-312021-07-312020-10-312020-07-31
Value1216235.845
Percentage of AllocatedShareBasedCompensationExpense100.0100.0100.0100.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax9.814.024.26.3

us-gaap:AllocatedShareBasedCompensationExpense us-gaap:AwardType

cxm:DeferredStockCompensation


Allocated
Period End2021-10-31
Value-0.2
Percentage of AllocatedShareBasedCompensationExpense-1.6
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax-0.2
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax cxm:DeferredStockCompensation0.0

cxm:PerformanceShareUnits


Allocated
Period End2021-06-25
Value0.4
Percentage of AllocatedShareBasedCompensationExpense0.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax0.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax cxm:PerformanceShareUnits0.0

us-gaap:EmployeeStock


Allocated
Period End2021-10-312021-07-31
Value3.00.9
Percentage of AllocatedShareBasedCompensationExpense24.25.4
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax2.40.8
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax us-gaap:EmployeeStock0.00.0

us-gaap:RestrictedStockUnitsRSU


Allocated
Period End2021-06-25
Value0.6
Percentage of AllocatedShareBasedCompensationExpense0.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax0.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax us-gaap:RestrictedStockUnitsRSU0.0

us-gaap:AllocatedShareBasedCompensationExpense us-gaap:IncomeStatementLocation

cxm:ProfessionalServices


Allocated
Period End2021-10-312021-07-312020-10-312020-07-31
Value0.8890.7370.4220.315
Percentage of AllocatedShareBasedCompensationExpense7.24.41.85.4
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax0.70.60.40.3
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax cxm:ProfessionalServices0.00.00.00.0

us-gaap:GeneralAndAdministrativeExpense


Allocated
Period End2021-10-312021-07-312020-10-312020-07-31
Value3.769.179151.853
Percentage of AllocatedShareBasedCompensationExpense30.355.267.931.7
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax3.07.716.42.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax us-gaap:GeneralAndAdministrativeExpense0.00.00.00.0

us-gaap:LicenseAndService


Allocated
Period End2021-10-312021-07-312020-10-312020-07-31
Value0.5890.4430.3380.314
Percentage of AllocatedShareBasedCompensationExpense4.72.71.55.4
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax0.50.40.40.3
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax us-gaap:LicenseAndService0.00.00.00.0

us-gaap:ResearchAndDevelopmentExpense


Allocated
Period End2021-10-312021-07-312020-10-312020-07-31
Value2.1861.5011.8230.607
Percentage of AllocatedShareBasedCompensationExpense17.69.07.810.4
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax1.71.31.90.6
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax us-gaap:ResearchAndDevelopmentExpense0.00.00.00.0

us-gaap:SellingAndMarketingExpense


Allocated
Period End2021-10-312021-07-312020-10-312020-07-31
Value4.9974.7664.8892.756
Percentage of AllocatedShareBasedCompensationExpense40.228.721.047.2
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax3.94.05.12.9
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax us-gaap:SellingAndMarketingExpense0.00.00.00.0

us-gaap:AllocatedShareBasedCompensationExpense us-gaap:TitleOfIndividual, us-gaap:AwardType, us-gaap:Vesting

srt:ChiefExecutiveOfficer, us-gaap:EmployeeStockOption, us-gaap:ShareBasedCompensationAwardTrancheTwo


Allocated
Period End2021-06-25
Value5.8
Percentage of AllocatedShareBasedCompensationExpense0.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax0.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax srt:ChiefExecutiveOfficer us-gaap:EmployeeStockOption us-gaap:ShareBasedCompensationAwardTrancheTwo0.0

Comprehensive Income Net Of Tax

us-gaap:ComprehensiveIncomeNetOfTax

us-gaap:ComprehensiveIncomeNetOfTax


Comprehensive
Period End2021-10-312021-07-312020-10-312020-07-31
Value-29226000.0-33645000.0-18545000.03581000.0
Percentage of ComprehensiveIncomeNetOfTax100.0100.0100.0100.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax-23.0-28.3-19.33.8

Cost Of Goods And Services Sold

us-gaap:CostOfGoodsAndServicesSold

us-gaap:CostOfGoodsAndServicesSold


Cost
Period End2021-10-312021-07-312020-10-312020-07-31
Value38373027
Percentage of CostOfGoodsAndServicesSold100.0100.0100.0100.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax30.531.531.429.2

us-gaap:CostOfGoodsAndServicesSold us-gaap:ProductOrService

cxm:ProfessionalServices


Cost
Period End2021-10-312021-07-312020-10-312020-07-31
Value15141010
Percentage of CostOfGoodsAndServicesSold41.040.235.840.2
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax12.512.611.211.7
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax cxm:ProfessionalServices92.797.595.9102.7

us-gaap:LicenseAndService


Cost
Period End2021-10-312021-07-312020-10-312020-07-31
Value22221916
Percentage of CostOfGoodsAndServicesSold59.059.864.259.8
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax18.018.820.117.4
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax us-gaap:LicenseAndService20.821.622.819.7

General And Administrative Expense

us-gaap:GeneralAndAdministrativeExpense

us-gaap:GeneralAndAdministrativeExpense


General
Period End2021-10-312021-07-312020-10-312020-07-31
Value21252510
Percentage of GeneralAndAdministrativeExpense100.0100.0100.0100.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax17.221.326.711.7

Gross Profit

us-gaap:GrossProfit

us-gaap:GrossProfit


Gross
Period End2021-10-312021-07-312020-10-312020-07-31
Value88816666
Percentage of GrossProfit100.0100.0100.0100.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax69.568.568.670.8

Income Loss From Continuing Operations Before Income Taxes Extraordinary Items Noncontrolling Interest

us-gaap:IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest

us-gaap:IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest


Income
Period End2021-10-312020-10-31
Value-27408000.0-17868000.0
Percentage of IncomeLossFromContinuingOperationsBeforeIncomeTaxesExtraordinaryItemsNoncontrollingInterest100.0100.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax-21.6-18.5

Income Loss From Continuing Operations Before Income Taxes Minority Interest And Income Loss From Equity Method Investments

us-gaap:IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments

us-gaap:IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments


Income
Period End2021-07-312020-07-31
Value-30741000.03385000.0
Percentage of IncomeLossFromContinuingOperationsBeforeIncomeTaxesMinorityInterestAndIncomeLossFromEquityMethodInvestments100.0100.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax-25.93.6

Income Tax Expense Benefit

us-gaap:IncomeTaxExpenseBenefit

us-gaap:IncomeTaxExpenseBenefit


Income
Period End2021-10-312021-07-312020-10-312020-07-31
Value1823000.02506000.01100000.0376000.0
Percentage of IncomeTaxExpenseBenefit100.0100.0100.0100.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax1.42.11.10.4

Income Taxes Paid

us-gaap:IncomeTaxesPaid

us-gaap:IncomeTaxesPaid


Income
Period End2021-10-312020-10-31
Value961000.01000000.0
Percentage of IncomeTaxesPaid100.0100.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax0.81.0

Interest Expense Debt

us-gaap:InterestExpenseDebt

us-gaap:InterestExpenseDebt


Interest
Period End2021-10-312021-07-312020-10-312020-07-31
Value01252000.01977000.01517000.0
Percentage of InterestExpenseDebt0.0100.0100.0100.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax0.01.12.11.6

Interest Paid Net

us-gaap:InterestPaidNet

us-gaap:InterestPaidNet


Interest
Period End2020-10-31
Value0
Percentage of InterestPaidNet0.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax0.0

Net Income Loss

us-gaap:NetIncomeLoss

us-gaap:NetIncomeLoss


Net
Period End2021-10-312021-07-312020-10-312020-07-31
Value-29231000.0-33247000.0-18968000.03009000.0
Percentage of NetIncomeLoss100.0100.0100.0100.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax-23.0-28.0-19.73.2

us-gaap:NetIncomeLoss us-gaap:StatementEquityComponents

us-gaap:RetainedEarnings


Net
Period End2021-10-312021-07-312020-10-312020-07-31
Value-29231000.0-33247000.0-18968000.03009000.0
Percentage of NetIncomeLoss100.0100.0100.0100.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax-23.0-28.0-19.73.2
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax us-gaap:RetainedEarnings0.00.00.00.0

Net Income Loss Available To Common Stockholders Basic

us-gaap:NetIncomeLossAvailableToCommonStockholdersBasic

us-gaap:NetIncomeLossAvailableToCommonStockholdersBasic


Net
Period End2021-10-312021-07-312020-10-312020-07-31
Value-29231000.0-33247000.0-18968000.01384000.0
Percentage of NetIncomeLossAvailableToCommonStockholdersBasic100.0100.0100.0100.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax-23.0-28.0-19.71.5

Net Income Loss Available To Common Stockholders Diluted

us-gaap:NetIncomeLossAvailableToCommonStockholdersDiluted

us-gaap:NetIncomeLossAvailableToCommonStockholdersDiluted


Net
Period End2021-10-312021-07-312020-10-312020-07-31
Value-29231000.0-33247000.0-18968000.03009000.0
Percentage of NetIncomeLossAvailableToCommonStockholdersDiluted100.0100.0100.0100.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax-23.0-28.0-19.73.2

Operating Expenses

us-gaap:OperatingExpenses

us-gaap:OperatingExpenses


Operating
Period End2021-10-312021-07-312020-10-312020-07-31
Value1141108161
Percentage of OperatingExpenses100.0100.0100.0100.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax90.293.284.565.6

Operating Income Loss

us-gaap:OperatingIncomeLoss

us-gaap:OperatingIncomeLoss


Operating
Period End2021-10-312021-07-312020-10-312020-07-31
Value-26289000.0-29305000.0-15281000.04853000.0
Percentage of OperatingIncomeLoss100.0100.0100.0100.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax-20.7-24.7-15.95.2

Other Nonoperating Income Expense

us-gaap:OtherNonoperatingIncomeExpense

us-gaap:OtherNonoperatingIncomeExpense


Other
Period End2021-10-312021-07-312020-10-312020-07-31
Value-1119000.0-1436000.0-2587000.0-1468000.0
Percentage of OtherNonoperatingIncomeExpense100.0100.0100.0100.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax-0.9-1.2-2.7-1.6

Research And Development Expense

us-gaap:ResearchAndDevelopmentExpense

us-gaap:ResearchAndDevelopmentExpense


Research
Period End2021-10-312021-07-312020-10-312020-07-31
Value1615108.152
Percentage of ResearchAndDevelopmentExpense100.0100.0100.0100.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax13.112.710.88.7

Revenue From Contract With Customer Excluding Assessed Tax

us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax

us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax


Revenue
Period End2021-10-312021-07-312020-10-312020-07-31
Value1271189693
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax100.0100.0100.0100.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax100.0100.0100.0100.0

us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax us-gaap:ProductOrService

cxm:ProfessionalServices


Revenue
Period End2021-10-312021-07-312020-10-312020-07-31
Value17151110
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax13.513.011.711.4
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax13.513.011.711.4
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax cxm:ProfessionalServices100.0100.0100.0100.0

us-gaap:LicenseAndService


Revenue
Period End2021-10-312021-07-312020-10-312020-07-31
Value1091038582
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax86.587.088.388.6
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax86.587.088.388.6
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax us-gaap:LicenseAndService100.0100.0100.0100.0

us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax us-gaap:StatementGeographical

country:US


Revenue
Period End2021-10-312021-07-312020-10-312020-07-31
Value75705958
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax59.359.261.962.2
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax59.359.261.962.2
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax country:US100.0100.0100.0100.0

cxm:NonUSAndNonEMEA


Revenue
Period End2021-10-312021-07-312020-10-312020-07-31
Value119.8988.3538.335
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax8.98.38.78.9
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax8.98.38.78.9
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax cxm:NonUSAndNonEMEA100.0100.0100.0100.0

srt:Americas


Revenue
Period End2021-10-312021-07-312020-10-312020-07-31
Value80746361
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax63.263.165.765.6
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax63.263.165.765.6
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax srt:Americas100.0100.0100.0100.0

us-gaap:EMEA


Revenue
Period End2021-10-312021-07-312020-10-312020-07-31
Value35332423
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax27.928.525.725.4
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax27.928.525.725.4
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax us-gaap:EMEA100.0100.0100.0100.0

Revenues

us-gaap:Revenues

us-gaap:Revenues


Revenues
Period End2021-10-312021-07-312020-10-312020-07-31
Value1271189693
Percentage of Revenues100.0100.0100.0100.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax100.0100.0100.0100.0

us-gaap:Revenues us-gaap:ProductOrService

cxm:ProfessionalServices


Revenuesus-gaap:
Period End2021-10-312021-07-312020-10-312020-07-31
Value17151110
Percentage of Revenues13.513.011.711.4
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax13.513.011.711.4
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax cxm:ProfessionalServices100.0100.0100.0100.0

us-gaap:LicenseAndService


Revenuesus-gaap:
Period End2021-10-312021-07-312020-10-312020-07-31
Value1091038582
Percentage of Revenues86.587.088.388.6
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax86.587.088.388.6
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax us-gaap:LicenseAndService100.0100.0100.0100.0

us-gaap:Revenues us-gaap:StatementGeographical

country:US


Revenuesus-gaap:
Period End2021-10-312021-07-312020-10-312020-07-31
Value75705958
Percentage of Revenues59.359.261.962.2
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax59.359.261.962.2
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax country:US100.0100.0100.0100.0

cxm:NonUSAndNonEMEA


Revenuesus-gaap:
Period End2021-10-312021-07-312020-10-312020-07-31
Value119.8988.3538.335
Percentage of Revenues8.98.38.78.9
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax8.98.38.78.9
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax cxm:NonUSAndNonEMEA100.0100.0100.0100.0

srt:Americas


Revenuesus-gaap:
Period End2021-10-312021-07-312020-10-312020-07-31
Value80746361
Percentage of Revenues63.263.165.765.6
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax63.263.165.765.6
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax srt:Americas100.0100.0100.0100.0

us-gaap:EMEA


Revenuesus-gaap:
Period End2021-10-312021-07-312020-10-312020-07-31
Value35332423
Percentage of Revenues27.928.525.725.4
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax27.928.525.725.4
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax us-gaap:EMEA100.0100.0100.0100.0

Selling And Marketing Expense

us-gaap:SellingAndMarketingExpense

us-gaap:SellingAndMarketingExpense


Selling
Period End2021-10-312021-07-312020-10-312020-07-31
Value76704542
Percentage of SellingAndMarketingExpense100.0100.0100.0100.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax60.059.247.045.2

Assets

us-gaap:Assets

us-gaap:Assets


Assets
Period End2021-10-312021-07-312021-01-31
Value844851585
Percentage of Assets100.0100.0100.0
Percentage of Assets100.0100.0100.0

Liabilities

us-gaap:Liabilities

us-gaap:Liabilities


Liabilities
Period End2021-10-312021-07-312021-01-31
Value326317403
Percentage of Liabilities100.0100.0100.0
Percentage of Assets38.637.368.8

Liabilities And Stockholders Equity

us-gaap:LiabilitiesAndStockholdersEquity

us-gaap:LiabilitiesAndStockholdersEquity


Liabilities
Period End2021-10-312021-07-312021-01-31
Value844851585
Percentage of LiabilitiesAndStockholdersEquity100.0100.0100.0
Percentage of Assets100.0100.0100.0

Stockholders Equity

us-gaap:StockholdersEquity

us-gaap:StockholdersEquity


Stockholders
Period End2021-10-312021-07-312021-04-302021-01-312020-10-312020-07-312020-04-302020-01-31
Value518533184182201-14.516-24.83-22.351
Percentage of StockholdersEquity100.0100.0100.0100.0100.0100.0100.0100.0
Percentage of Assets61.462.70.031.20.00.00.00.0

us-gaap:StockholdersEquity us-gaap:StatementClassOfStock, us-gaap:StatementEquityComponents

us-gaap:ConvertiblePreferredStock, us-gaap:PreferredStock


Stockholders
Period End2021-04-302021-01-312020-10-312020-07-312020-04-302020-01-31
Value424424437245245245
Percentage of StockholdersEquity230.6232.6217.3-1694.5-990.6-1100.5
Percentage of Assets0.072.50.00.00.00.0
Percentage of Assets us-gaap:ConvertiblePreferredStock us-gaap:PreferredStock0.00.00.00.00.00.0

us-gaap:StockholdersEquity us-gaap:StatementEquityComponents

us-gaap:AccumulatedOtherComprehensiveIncome


Stockholders
Period End2021-10-312021-07-312021-04-302021-01-312020-10-312020-07-312020-04-302020-01-31
Value-0.005-0.010.3870.7870.121-0.302-0.875-0.988
Percentage of StockholdersEquity-0.0-0.00.20.40.12.13.54.4
Percentage of Assets-0.0-0.00.00.10.00.00.00.0
Percentage of Assets us-gaap:AccumulatedOtherComprehensiveIncome0.00.00.00.00.00.00.00.0

us-gaap:AdditionalPaidInCapital


Stockholders
Period End2021-10-312021-07-312021-04-302021-01-312020-10-312020-07-312020-04-302020-01-31
Value960947138122108655850
Percentage of StockholdersEquity185.3177.475.366.853.7-451.0-236.5-224.2
Percentage of Assets113.7111.20.020.80.00.00.00.0
Percentage of Assets us-gaap:AdditionalPaidInCapital0.00.00.00.00.00.00.00.0

us-gaap:CommonStock


Stockholders
Period End2021-04-302021-01-312020-10-312020-07-312020-04-302020-01-31
Value0.0040.0040.0030.0030.0030.003
Percentage of StockholdersEquity0.00.00.0-0.0-0.0-0.0
Percentage of Assets0.00.00.00.00.00.0
Percentage of Assets us-gaap:CommonStock0.00.00.00.00.00.0

us-gaap:RetainedEarnings


Stockholders
Period End2021-10-312021-07-312021-04-302021-01-312020-10-312020-07-312020-04-302020-01-31
Value-418.455-389.224-355.977-341.28-326.662-307.694-310.703-299.496
Percentage of StockholdersEquity-80.7-72.9-193.2-186.8-162.22119.71251.31340.0
Percentage of Assets-49.5-45.70.0-58.20.00.00.00.0
Percentage of Assets us-gaap:RetainedEarnings0.00.00.00.00.00.00.00.0

us-gaap:TreasuryStock


Stockholders
Period End2021-10-312021-07-312021-04-302021-01-312020-10-312020-07-312020-04-302020-01-31
Value-23.831-23.831-23.831-23.831-17.957-17.957-17.957-17.957
Percentage of StockholdersEquity-4.6-4.5-12.9-13.0-8.9123.772.380.3
Percentage of Assets-2.8-2.80.0-4.10.00.00.00.0
Percentage of Assets us-gaap:TreasuryStock0.00.00.00.00.00.00.00.0

Assets Current

us-gaap:AssetsCurrent

us-gaap:AssetsCurrent


Assets
Period End2021-10-312021-07-312021-01-31
Value741747492
Percentage of AssetsCurrent100.0100.0100.0
Percentage of Assets87.887.884.1

Cash And Cash Equivalents At Carrying Value

us-gaap:CashAndCashEquivalentsAtCarryingValue

us-gaap:CashAndCashEquivalentsAtCarryingValue


Cash
Period End2021-10-312021-07-312021-01-31
Value52243368
Percentage of CashAndCashEquivalentsAtCarryingValue100.0100.0100.0
Percentage of Assets61.851.011.6

Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents

us-gaap:CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents

us-gaap:CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents


Cash
Period End2021-10-312021-07-312021-01-312020-10-312020-07-312020-01-31
Value5224336813710510
Percentage of CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents100.0100.0100.0100.0100.0100.0
Percentage of Assets61.851.011.60.00.00.0

Other Assets Current

us-gaap:OtherAssetsCurrent

us-gaap:OtherAssetsCurrent


Other
Period End2021-10-312021-07-312021-01-31
Value26118.255
Percentage of OtherAssetsCurrent100.0100.0100.0
Percentage of Assets3.11.41.4

Prepaid Expense And Other Assets Current

us-gaap:PrepaidExpenseAndOtherAssetsCurrent

us-gaap:PrepaidExpenseAndOtherAssetsCurrent


Prepaid
Period End2021-10-312021-07-312021-01-31
Value969495
Percentage of PrepaidExpenseAndOtherAssetsCurrent100.0100.0100.0
Percentage of Assets11.511.116.4

Noncurrent Assets

us-gaap:NoncurrentAssets

us-gaap:NoncurrentAssets


Noncurrent
Period End2021-10-312021-07-312021-01-31
Value13129.011
Percentage of NoncurrentAssets100.0100.0100.0
Percentage of Assets1.61.41.5

us-gaap:NoncurrentAssets us-gaap:StatementGeographical

country:US


Noncurrent
Period End2021-10-312021-07-312021-01-31
Value9.08.16.0
Percentage of NoncurrentAssets67.065.766.6
Percentage of Assets1.11.01.0
Percentage of Assets country:US0.00.00.0

cxm:NonUSAndNonEMEA


Noncurrent
Period End2021-10-312021-07-312021-01-31
Value2.3792.0341.402
Percentage of NoncurrentAssets17.716.515.6
Percentage of Assets0.30.20.2
Percentage of Assets cxm:NonUSAndNonEMEA0.00.00.0

srt:Americas


Noncurrent
Period End2021-10-312021-07-312021-01-31
Value9.2378.1926.135
Percentage of NoncurrentAssets68.766.568.1
Percentage of Assets1.11.01.0
Percentage of Assets srt:Americas0.00.00.0

us-gaap:EMEA


Noncurrent
Period End2021-10-312021-07-312021-01-31
Value1.8252.0961.474
Percentage of NoncurrentAssets13.617.016.4
Percentage of Assets0.20.20.3
Percentage of Assets us-gaap:EMEA0.00.00.0

Property Plant And Equipment Gross

us-gaap:PropertyPlantAndEquipmentGross us-gaap:PropertyPlantAndEquipmentByType

us-gaap:PropertyPlantAndEquipmentGross

us-gaap:ComputerEquipment


Property
Period End2021-10-312021-07-312021-01-31
Value12117.921
Percentage of PropertyPlantAndEquipmentGross100.0100.0100.0
Percentage of Assets1.51.41.4
Percentage of Assets us-gaap:ComputerEquipment0.00.00.0

us-gaap:FurnitureAndFixtures


Property
Period End2021-10-312021-07-312021-01-31
Value1.2221.1571.193
Percentage of PropertyPlantAndEquipmentGross9.710.015.1
Percentage of Assets0.10.10.2
Percentage of Assets us-gaap:FurnitureAndFixtures0.00.00.0

us-gaap:LeaseholdImprovements


Property
Period End2021-10-312021-07-312021-01-31
Value3.6643.5473.5
Percentage of PropertyPlantAndEquipmentGross28.930.644.2
Percentage of Assets0.40.40.6
Percentage of Assets us-gaap:LeaseholdImprovements0.00.00.0

Accumulated Depreciation Depletion And Amortization Property Plant And Equipment

us-gaap:AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment

us-gaap:AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment


Accumulated
Period End2021-10-312021-07-312021-01-31
Value11108.598
Percentage of AccumulatedDepreciationDepletionAndAmortizationPropertyPlantAndEquipment100.0100.0100.0
Percentage of Assets1.31.21.5

Property Plant And Equipment Net

us-gaap:PropertyPlantAndEquipmentNet

us-gaap:PropertyPlantAndEquipmentNet


Property
Period End2021-10-312021-07-312021-01-31
Value13129.011
Percentage of PropertyPlantAndEquipmentNet100.0100.0100.0
Percentage of Assets1.61.41.5

Goodwill

us-gaap:Goodwill

us-gaap:Goodwill


Goodwill
Period End2021-10-312021-07-312021-01-312020-01-31
Value49464647
Percentage of Goodwill100.0100.0100.0100.0
Percentage of Assets5.95.58.00.0

Intangible Assets Net Including Goodwill

us-gaap:IntangibleAssetsNetIncludingGoodwill

us-gaap:IntangibleAssetsNetIncludingGoodwill


Intangible
Period End2021-10-312021-07-312021-01-31
Value504747
Percentage of IntangibleAssetsNetIncludingGoodwill100.0100.0100.0
Percentage of Assets6.05.68.1

Other Assets Noncurrent

us-gaap:OtherAssetsNoncurrent

us-gaap:OtherAssetsNoncurrent


Other
Period End2021-10-312021-07-312021-01-31
Value384436
Percentage of OtherAssetsNoncurrent100.0100.0100.0
Percentage of Assets4.65.26.3

Accounts Payable Current

us-gaap:AccountsPayableCurrent

us-gaap:AccountsPayableCurrent


Accounts
Period End2021-10-312021-07-312021-01-31
Value111016
Percentage of AccountsPayableCurrent100.0100.0100.0
Percentage of Assets1.31.22.9

Accrued Income Taxes Current

us-gaap:AccruedIncomeTaxesCurrent

us-gaap:AccruedIncomeTaxesCurrent


Accrued
Period End2021-10-312021-07-312021-01-31
Value3354000.02695000.0677000.0
Percentage of AccruedIncomeTaxesCurrent100.0100.0100.0
Percentage of Assets0.40.30.1

Accrued Liabilities Current

us-gaap:AccruedLiabilitiesCurrent

us-gaap:AccruedLiabilitiesCurrent


Accrued
Period End2021-10-312021-07-312021-01-31
Value786063
Percentage of AccruedLiabilitiesCurrent100.0100.0100.0
Percentage of Assets9.37.110.8

Contract With Customer Liability Current

us-gaap:ContractWithCustomerLiabilityCurrent

us-gaap:ContractWithCustomerLiabilityCurrent


Contract
Period End2021-10-312021-07-312021-01-31
Value221231221
Percentage of ContractWithCustomerLiabilityCurrent100.0100.0100.0
Percentage of Assets26.327.137.8

Liabilities Current

us-gaap:LiabilitiesCurrent

us-gaap:LiabilitiesCurrent


Liabilities
Period End2021-10-312021-07-312021-01-31
Value311301301
Percentage of LiabilitiesCurrent100.0100.0100.0
Percentage of Assets36.835.451.5

Other Accrued Liabilities Current

us-gaap:OtherAccruedLiabilitiesCurrent

us-gaap:OtherAccruedLiabilitiesCurrent


Other
Period End2021-10-312021-07-312021-01-31
Value11106.359
Percentage of OtherAccruedLiabilitiesCurrent100.0100.0100.0
Percentage of Assets1.41.21.1

Long Term Debt

us-gaap:LongTermDebt

us-gaap:LongTermDebt


Long
Period End2021-01-31
Value78
Percentage of LongTermDebt100.0
Percentage of Assets13.5

Deferred Income Tax Liabilities Net

us-gaap:DeferredIncomeTaxLiabilitiesNet

us-gaap:DeferredIncomeTaxLiabilitiesNet


Deferred
Period End2021-10-312021-07-312021-01-31
Value869000.0870000.0869000.0
Percentage of DeferredIncomeTaxLiabilitiesNet100.0100.0100.0
Percentage of Assets0.10.10.1

Other Liabilities Noncurrent

us-gaap:OtherLiabilitiesNoncurrent

us-gaap:OtherLiabilitiesNoncurrent


Other
Period End2021-10-312021-07-312021-01-31
Value2366000.01871000.02006000.0
Percentage of OtherLiabilitiesNoncurrent100.0100.0100.0
Percentage of Assets0.30.20.3

Stockholders Equity

us-gaap:StockholdersEquity

us-gaap:StockholdersEquity


Stockholders
Period End2021-10-312021-07-312021-04-302021-01-312020-10-312020-07-312020-04-302020-01-31
Value518533184182201-14.516-24.83-22.351
Percentage of StockholdersEquity100.0100.0100.0100.0100.0100.0100.0100.0
Percentage of Assets61.462.70.031.20.00.00.00.0

us-gaap:StockholdersEquity us-gaap:StatementClassOfStock, us-gaap:StatementEquityComponents

us-gaap:ConvertiblePreferredStock, us-gaap:PreferredStock


Stockholders
Period End2021-04-302021-01-312020-10-312020-07-312020-04-302020-01-31
Value424424437245245245
Percentage of StockholdersEquity230.6232.6217.3-1694.5-990.6-1100.5
Percentage of Assets0.072.50.00.00.00.0
Percentage of Assets us-gaap:ConvertiblePreferredStock us-gaap:PreferredStock0.00.00.00.00.00.0

us-gaap:StockholdersEquity us-gaap:StatementEquityComponents

us-gaap:AccumulatedOtherComprehensiveIncome


Stockholders
Period End2021-10-312021-07-312021-04-302021-01-312020-10-312020-07-312020-04-302020-01-31
Value-0.005-0.010.3870.7870.121-0.302-0.875-0.988
Percentage of StockholdersEquity-0.0-0.00.20.40.12.13.54.4
Percentage of Assets-0.0-0.00.00.10.00.00.00.0
Percentage of Assets us-gaap:AccumulatedOtherComprehensiveIncome0.00.00.00.00.00.00.00.0

us-gaap:AdditionalPaidInCapital


Stockholders
Period End2021-10-312021-07-312021-04-302021-01-312020-10-312020-07-312020-04-302020-01-31
Value960947138122108655850
Percentage of StockholdersEquity185.3177.475.366.853.7-451.0-236.5-224.2
Percentage of Assets113.7111.20.020.80.00.00.00.0
Percentage of Assets us-gaap:AdditionalPaidInCapital0.00.00.00.00.00.00.00.0

us-gaap:CommonStock


Stockholders
Period End2021-04-302021-01-312020-10-312020-07-312020-04-302020-01-31
Value0.0040.0040.0030.0030.0030.003
Percentage of StockholdersEquity0.00.00.0-0.0-0.0-0.0
Percentage of Assets0.00.00.00.00.00.0
Percentage of Assets us-gaap:CommonStock0.00.00.00.00.00.0

us-gaap:RetainedEarnings


Stockholders
Period End2021-10-312021-07-312021-04-302021-01-312020-10-312020-07-312020-04-302020-01-31
Value-418.455-389.224-355.977-341.28-326.662-307.694-310.703-299.496
Percentage of StockholdersEquity-80.7-72.9-193.2-186.8-162.22119.71251.31340.0
Percentage of Assets-49.5-45.70.0-58.20.00.00.00.0
Percentage of Assets us-gaap:RetainedEarnings0.00.00.00.00.00.00.00.0

us-gaap:TreasuryStock


Stockholders
Period End2021-10-312021-07-312021-04-302021-01-312020-10-312020-07-312020-04-302020-01-31
Value-23.831-23.831-23.831-23.831-17.957-17.957-17.957-17.957
Percentage of StockholdersEquity-4.6-4.5-12.9-13.0-8.9123.772.380.3
Percentage of Assets-2.8-2.80.0-4.10.00.00.00.0
Percentage of Assets us-gaap:TreasuryStock0.00.00.00.00.00.00.00.0

Common Stock Value

us-gaap:CommonStockValue

us-gaap:CommonStockValue


Common
Period End2021-01-31
Value4000.0
Percentage of CommonStockValue100.0
Percentage of Assets0.0

us-gaap:CommonStockValue us-gaap:StatementClassOfStock

us-gaap:CommonClassB


Common
Period End2021-07-31
Value8000.0
Percentage of CommonStockValue0.0
Percentage of Assets0.0
Percentage of Assets us-gaap:CommonClassB0.0

Additional Paid In Capital

us-gaap:AdditionalPaidInCapital

us-gaap:AdditionalPaidInCapital


Additional
Period End2021-10-312021-07-312021-01-31
Value960947122
Percentage of AdditionalPaidInCapital100.0100.0100.0
Percentage of Assets113.7111.220.8

Retained Earnings Accumulated Deficit

us-gaap:RetainedEarningsAccumulatedDeficit

us-gaap:RetainedEarningsAccumulatedDeficit


Retained
Period End2021-10-312021-07-312021-01-31
Value-418460000.0-389220000.0-341280000.0
Percentage of RetainedEarningsAccumulatedDeficit100.0100.0100.0
Percentage of Assets-49.5-45.7-58.2

Accumulated Other Comprehensive Income Loss Net Of Tax

us-gaap:AccumulatedOtherComprehensiveIncomeLossNetOfTax

us-gaap:AccumulatedOtherComprehensiveIncomeLossNetOfTax


Accumulated
Period End2021-10-312021-07-312021-01-31
Value-5000.0-10000.0787000.0
Percentage of AccumulatedOtherComprehensiveIncomeLossNetOfTax100.0100.0100.0
Percentage of Assets-0.0-0.00.1

Stock Issued During Period Value New Issues

us-gaap:StockIssuedDuringPeriodValueNewIssues

us-gaap:StockIssuedDuringPeriodValueNewIssues


Stock
Period End2021-10-312021-07-312020-10-31
Value0.019275191
Percentage of StockIssuedDuringPeriodValueNewIssues100.0100.0100.0
Percentage of Assets0.00.00.0

us-gaap:StockIssuedDuringPeriodValueNewIssues us-gaap:StatementClassOfStock, us-gaap:StatementEquityComponents

us-gaap:ConvertiblePreferredStock, us-gaap:PreferredStock


Stock
Period End2020-10-31
Value191
Percentage of StockIssuedDuringPeriodValueNewIssues100.0
Percentage of Assets0.0
Percentage of Assets us-gaap:ConvertiblePreferredStock us-gaap:PreferredStock0.0

us-gaap:StockIssuedDuringPeriodValueNewIssues us-gaap:StatementEquityComponents

us-gaap:AdditionalPaidInCapital


Stock
Period End2021-10-312021-07-31
Value0.019275
Percentage of StockIssuedDuringPeriodValueNewIssues100.0100.0
Percentage of Assets0.00.0
Percentage of Assets us-gaap:AdditionalPaidInCapital0.00.0

Adjustments To Additional Paid In Capital Sharebased Compensation Requisite Service Period Recognition Value

us-gaap:AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue

us-gaap:AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue


Adjustments
Period End2021-10-312021-07-312020-10-312020-07-31
Value1216235.596
Percentage of AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue100.0100.0100.0100.0
Percentage of Assets0.00.00.00.0

us-gaap:AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue us-gaap:StatementEquityComponents

us-gaap:AdditionalPaidInCapital


Adjustments
Period End2021-10-312021-07-312020-10-312020-07-31
Value1216235.596
Percentage of AdjustmentsToAdditionalPaidInCapitalSharebasedCompensationRequisiteServicePeriodRecognitionValue100.0100.0100.0100.0
Percentage of Assets0.00.00.00.0
Percentage of Assets us-gaap:AdditionalPaidInCapital0.00.00.00.0

Net Cash Provided By Used In Operating Activities

us-gaap:NetCashProvidedByUsedInOperatingActivities

us-gaap:NetCashProvidedByUsedInOperatingActivities


Net
Period End2021-10-312020-10-31
Value-1.072-7.675
Percentage of NetCashProvidedByUsedInOperatingActivities100.0100.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax-0.8-8.0

Net Cash Provided By Used In Investing Activities

us-gaap:NetCashProvidedByUsedInInvestingActivities

us-gaap:NetCashProvidedByUsedInInvestingActivities


Net
Period End2021-10-312020-10-31
Value89-171.485
Percentage of NetCashProvidedByUsedInInvestingActivities100.0100.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax70.1-178.0

Net Cash Provided By Used In Financing Activities

us-gaap:NetCashProvidedByUsedInFinancingActivities

us-gaap:NetCashProvidedByUsedInFinancingActivities


Net
Period End2021-10-312020-10-31
Value1.205211
Percentage of NetCashProvidedByUsedInFinancingActivities100.0100.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax0.9219.5

Cash Cash Equivalents Restricted Cash And Restricted Cash Equivalents Period Increase Decrease Including Exchange Rate Effect

us-gaap:CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect

us-gaap:CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect


Cash
Period End2021-10-312020-10-31
Value8832
Percentage of CashCashEquivalentsRestrictedCashAndRestrictedCashEquivalentsPeriodIncreaseDecreaseIncludingExchangeRateEffect100.0100.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax69.633.3

Deferred Income Tax Expense Benefit

us-gaap:DeferredIncomeTaxExpenseBenefit

us-gaap:DeferredIncomeTaxExpenseBenefit


Deferred
Period End2021-10-312020-10-31
Value043000.0
Percentage of DeferredIncomeTaxExpenseBenefit0.0100.0

Depreciation Depletion And Amortization

us-gaap:DepreciationDepletionAndAmortization

us-gaap:DepreciationDepletionAndAmortization


Depreciation
Period End2021-10-312020-10-31
Value2187000.01371000.0
Percentage of DepreciationDepletionAndAmortization100.0100.0

Increase Decrease In Accounts Payable

us-gaap:IncreaseDecreaseInAccountsPayable

us-gaap:IncreaseDecreaseInAccountsPayable


Increase
Period End2021-10-312020-10-31
Value977000.02759000.0
Percentage of IncreaseDecreaseInAccountsPayable100.0100.0

Increase Decrease In Accounts Receivable

us-gaap:IncreaseDecreaseInAccountsReceivable

us-gaap:IncreaseDecreaseInAccountsReceivable


Increase
Period End2021-10-312020-10-31
Value-931000.06842000.0
Percentage of IncreaseDecreaseInAccountsReceivable100.0100.0

Net Cash Provided By Used In Operating Activities

us-gaap:NetCashProvidedByUsedInOperatingActivities

us-gaap:NetCashProvidedByUsedInOperatingActivities


Net
Period End2021-10-312020-10-31
Value-1.072-7.675
Percentage of NetCashProvidedByUsedInOperatingActivities100.0100.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax-0.8-8.0

Net Income Loss

us-gaap:NetIncomeLoss

us-gaap:NetIncomeLoss


Net
Period End2021-10-312021-07-312020-10-312020-07-31
Value-29231000.0-33247000.0-18968000.03009000.0
Percentage of NetIncomeLoss100.0100.0100.0100.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax-23.0-28.0-19.73.2

us-gaap:NetIncomeLoss us-gaap:StatementEquityComponents

us-gaap:RetainedEarnings


Net
Period End2021-10-312021-07-312020-10-312020-07-31
Value-29231000.0-33247000.0-18968000.03009000.0
Percentage of NetIncomeLoss100.0100.0100.0100.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax-23.0-28.0-19.73.2
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax us-gaap:RetainedEarnings0.00.00.00.0

Share Based Compensation

us-gaap:ShareBasedCompensation

us-gaap:ShareBasedCompensation


Share
Period End2021-10-312020-10-31
Value1223
Percentage of ShareBasedCompensation100.0100.0

Net Cash Provided By Used In Investing Activities

us-gaap:NetCashProvidedByUsedInInvestingActivities

us-gaap:NetCashProvidedByUsedInInvestingActivities


Net
Period End2021-10-312020-10-31
Value89-171.485
Percentage of NetCashProvidedByUsedInInvestingActivities100.0100.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax70.1-178.0

Payments To Acquire Property Plant And Equipment

us-gaap:PaymentsToAcquirePropertyPlantAndEquipment

us-gaap:PaymentsToAcquirePropertyPlantAndEquipment


Payments
Period End2021-10-312020-10-31
Value1335000.0492000.0
Percentage of PaymentsToAcquirePropertyPlantAndEquipment100.0100.0

Net Cash Provided By Used In Financing Activities

us-gaap:NetCashProvidedByUsedInFinancingActivities

us-gaap:NetCashProvidedByUsedInFinancingActivities


Net
Period End2021-10-312020-10-31
Value1.205211
Percentage of NetCashProvidedByUsedInFinancingActivities100.0100.0
Percentage of RevenueFromContractWithCustomerExcludingAssessedTax0.9219.5

Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Number

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber


Share
Period End2021-10-312021-07-312021-01-31
Value454646
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingNumber100.0100.0100.0

Share Based Compensation Arrangement By Share Based Payment Award Options Outstanding Weighted Average Exercise Price

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice


Share
Period End2021-10-312021-07-312021-01-31
Value6.256.264.37
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingWeightedAverageExercisePrice100.0100.0100.0

Share Based Compensation Arrangement By Share Based Payment Award Equity Instruments Other Than Options Grants In Period

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod us-gaap:AwardType

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod

us-gaap:RestrictedStockUnitsRSU


Share
Period End2021-10-312021-01-28
Value409000.0300000.0
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriod100.0100.0

cxm:ExerciseOfCommonStockWarrants

cxm:ExerciseOfCommonStockWarrants


Exercise
Period End2021-10-31
Value0
Percentage of ExerciseOfCommonStockWarrants0.0

cxm:PaidInKindInterestAndAmortizationOfDebtDiscount

cxm:PaidInKindInterestAndAmortizationOfDebtDiscount


Paid
Period End2021-10-312020-10-31
Value-1000.01977000.0
Percentage of PaidInKindInterestAndAmortizationOfDebtDiscount100.0100.0

cxm:PurchaseAgreementConsiderationToBeTransferred us-gaap:SubsequentEventType

cxm:PurchaseAgreementConsiderationToBeTransferred

us-gaap:SubsequentEvent


Purchase
Period End2021-09-03
Value3700000.0
Percentage of PurchaseAgreementConsiderationToBeTransferred100.0

cxm:ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsFairValueOfCommonStock us-gaap:AwardType

cxm:ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsFairValueOfCommonStock

cxm:DeferredStockCompensation


Share
Period End2021-06-30
Value4.93
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsFairValueOfCommonStock100.0

cxm:PerformanceShareUnits


Share
Period End2021-01-28
Value9.07
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsFairValueOfCommonStock0.0

us-gaap:EmployeeStock


Share
Period End2021-07-31
Value22.37
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsFairValueOfCommonStock0.0

cxm:ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsFairValueOfCommonStock us-gaap:Range, us-gaap:AwardType

srt:Maximum, us-gaap:EmployeeStockOption


Share
Period End2021-10-31
Value0
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsFairValueOfCommonStock0.0

srt:Minimum, us-gaap:EmployeeStockOption


Share
Period End2021-10-31
Value0
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsFairValueOfCommonStock0.0

cxm:ShareBasedCompensationArrangementByShareBasedPaymentAwardSharesOptionExercisesInPeriodAndReleaseOfVestedRestrictedStockUnits us-gaap:StatementClassOfStock, us-gaap:StatementEquityComponents

cxm:ShareBasedCompensationArrangementByShareBasedPaymentAwardSharesOptionExercisesInPeriodAndReleaseOfVestedRestrictedStockUnits

cxm:CommonClassAAndCommonClassB, us-gaap:CommonStock


Share
Period End2021-10-31
Value486000.0
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardSharesOptionExercisesInPeriodAndReleaseOfVestedRestrictedStockUnits100.0

cxm:ShareBasedCompensationArrangementByShareBasedPaymentAwardValueOptionExercisesInPeriodAndReleaseOfVestedRestrictedStockUnits

cxm:ShareBasedCompensationArrangementByShareBasedPaymentAwardValueOptionExercisesInPeriodAndReleaseOfVestedRestrictedStockUnits


Share
Period End2021-10-31
Value1.234
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardValueOptionExercisesInPeriodAndReleaseOfVestedRestrictedStockUnits100.0

cxm:ShareBasedCompensationArrangementByShareBasedPaymentAwardValueOptionExercisesInPeriodAndReleaseOfVestedRestrictedStockUnits us-gaap:StatementEquityComponents

us-gaap:AdditionalPaidInCapital


Share
Period End2021-10-31
Value1.234
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardValueOptionExercisesInPeriodAndReleaseOfVestedRestrictedStockUnits100.0

cxm:ShareBasedCompensationExpenseCapitalizedInInternalUseSoftware

cxm:ShareBasedCompensationExpenseCapitalizedInInternalUseSoftware


Share
Period End2021-10-31
Value232000.0
Percentage of ShareBasedCompensationExpenseCapitalizedInInternalUseSoftware100.0

cxm:StockIssuedDuringPeriodSharesExerciseOfWarrants us-gaap:StatementClassOfStock, us-gaap:StatementEquityComponents

cxm:StockIssuedDuringPeriodSharesExerciseOfWarrants

cxm:CommonClassAAndCommonClassB, us-gaap:CommonStock


Stock
Period End2021-10-312021-07-31
Value0230000.0
Percentage of StockIssuedDuringPeriodSharesExerciseOfWarrants0.0100.0

cxm:StockIssuedDuringPeriodSharesReclassificationOfCommonStock us-gaap:StatementClassOfStock, us-gaap:StatementEquityComponents

cxm:StockIssuedDuringPeriodSharesReclassificationOfCommonStock

cxm:CommonClassAAndCommonClassB, us-gaap:CommonStock


Stock
Period End2021-10-312021-07-31
Value0.0117
Percentage of StockIssuedDuringPeriodSharesReclassificationOfCommonStock0.0100.0

cxm:StockIssuedDuringPeriodSharesReclassificationOfCommonStock us-gaap:StatementEquityComponents

us-gaap:CommonStock


Stock
Period End2021-10-312021-07-31
Value0.0-117.176
Percentage of StockIssuedDuringPeriodSharesReclassificationOfCommonStock0.0-100.0

cxm:StockIssuedDuringPeriodValueReclassificationOfCommonStock us-gaap:StatementClassOfStock, us-gaap:StatementEquityComponents

cxm:StockIssuedDuringPeriodValueReclassificationOfCommonStock

cxm:CommonClassAAndCommonClassB, us-gaap:CommonStock


Stock
Period End2021-10-312021-07-31
Value04000.0
Percentage of StockIssuedDuringPeriodValueReclassificationOfCommonStock0.0100.0

cxm:StockIssuedDuringPeriodValueReclassificationOfCommonStock us-gaap:StatementEquityComponents

us-gaap:CommonStock


Stock
Period End2021-10-312021-07-31
Value0-4000.0
Percentage of StockIssuedDuringPeriodValueReclassificationOfCommonStock0.0-100.0

us-gaap:AdjustmentsToAdditionalPaidInCapitalStockIssuedIssuanceCosts

us-gaap:AdjustmentsToAdditionalPaidInCapitalStockIssuedIssuanceCosts


Adjustments
Period End2021-07-01
Value3300000.0
Percentage of AdjustmentsToAdditionalPaidInCapitalStockIssuedIssuanceCosts100.0

us-gaap:AdjustmentsToAdditionalPaidInCapitalWarrantIssued

us-gaap:AdjustmentsToAdditionalPaidInCapitalWarrantIssued


Adjustments
Period End2020-10-31
Value7639000.0
Percentage of AdjustmentsToAdditionalPaidInCapitalWarrantIssued100.0

us-gaap:AdjustmentsToAdditionalPaidInCapitalWarrantIssued us-gaap:StatementEquityComponents

us-gaap:AdditionalPaidInCapital


Adjustments
Period End2020-10-31
Value7639000.0
Percentage of AdjustmentsToAdditionalPaidInCapitalWarrantIssued100.0

us-gaap:AmortizationOfFinancingCostsAndDiscounts

us-gaap:AmortizationOfFinancingCostsAndDiscounts


Amortization
Period End2021-10-312021-07-312020-10-312020-07-31
Value032000.047000.036000.0
Percentage of AmortizationOfFinancingCostsAndDiscounts0.0100.0100.0100.0

us-gaap:CapitalExpendituresIncurredButNotYetPaid

us-gaap:CapitalExpendituresIncurredButNotYetPaid


Capital
Period End2021-10-312020-10-31
Value-55000.033000.0
Percentage of CapitalExpendituresIncurredButNotYetPaid100.0100.0

us-gaap:CapitalizedComputerSoftwareAdditions

us-gaap:CapitalizedComputerSoftwareAdditions


Capitalized
Period End2021-10-312021-07-312020-10-312020-07-31
Value1900000.01700000.01000000.0800000.0
Percentage of CapitalizedComputerSoftwareAdditions100.0100.0100.0100.0

us-gaap:CapitalizedComputerSoftwareAmortization1

us-gaap:CapitalizedComputerSoftwareAmortization1


Capitalized
Period End2021-10-312021-07-312020-10-312020-07-31
Value900000.0800000.0600000.0600000.0
Percentage of CapitalizedComputerSoftwareAmortization1100.0100.0100.0100.0

us-gaap:CapitalizedContractCostAmortization

us-gaap:CapitalizedContractCostAmortization


Capitalized
Period End2021-10-312021-07-312020-10-312020-07-31
Value7.37.15.55.0
Percentage of CapitalizedContractCostAmortization100.0100.0100.0100.0

us-gaap:ContractWithCustomerLiabilityRevenueRecognized

us-gaap:ContractWithCustomerLiabilityRevenueRecognized


Contract
Period End2021-10-312021-07-312020-10-312020-07-31
Value104968078
Percentage of ContractWithCustomerLiabilityRevenueRecognized100.0100.0100.0100.0

us-gaap:EffectOfExchangeRateOnCashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents

us-gaap:EffectOfExchangeRateOnCashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents


Effect
Period End2021-10-312020-10-31
Value-803000.0-168000.0
Percentage of EffectOfExchangeRateOnCashCashEquivalentsRestrictedCashAndRestrictedCashEquivalents100.0100.0

us-gaap:EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsCapitalizedAmount

us-gaap:EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsCapitalizedAmount


Employee
Period End2021-10-312021-07-31
Value232000.0233000.0
Percentage of EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsCapitalizedAmount100.0100.0

us-gaap:GoodwillForeignCurrencyTranslationGainLoss

us-gaap:GoodwillForeignCurrencyTranslationGainLoss


Goodwill
Period End2021-10-312021-01-31
Value-20000.00
Percentage of GoodwillForeignCurrencyTranslationGainLoss100.00.0

us-gaap:IncreaseDecreaseInAccruedLiabilitiesAndOtherOperatingLiabilities

us-gaap:IncreaseDecreaseInAccruedLiabilitiesAndOtherOperatingLiabilities


Increase
Period End2021-10-312020-10-31
Value1814
Percentage of IncreaseDecreaseInAccruedLiabilitiesAndOtherOperatingLiabilities100.0100.0

us-gaap:IncreaseDecreaseInContractWithCustomerLiability

us-gaap:IncreaseDecreaseInContractWithCustomerLiability


Increase
Period End2021-10-312020-10-31
Value-10088000.0-6995000.0
Percentage of IncreaseDecreaseInContractWithCustomerLiability100.0100.0

us-gaap:IncreaseDecreaseInOtherNoncurrentAssets

us-gaap:IncreaseDecreaseInOtherNoncurrentAssets


Increase
Period End2021-10-312020-10-31
Value-5334000.0-1745000.0
Percentage of IncreaseDecreaseInOtherNoncurrentAssets100.0100.0

us-gaap:IncreaseDecreaseInOtherOperatingLiabilities

us-gaap:IncreaseDecreaseInOtherOperatingLiabilities


Increase
Period End2021-10-312020-10-31
Value351000.0-137000.0
Percentage of IncreaseDecreaseInOtherOperatingLiabilities100.0100.0

us-gaap:IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets

us-gaap:IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets


Increase
Period End2021-10-312020-10-31
Value2.77720
Percentage of IncreaseDecreaseInPrepaidDeferredExpenseAndOtherAssets100.0100.0

us-gaap:IncrementalCommonSharesAttributableToCallOptionsAndWarrants

us-gaap:IncrementalCommonSharesAttributableToCallOptionsAndWarrants


Incremental
Period End2020-07-31
Value227000.0
Percentage of IncrementalCommonSharesAttributableToCallOptionsAndWarrants100.0

us-gaap:IncrementalCommonSharesAttributableToConversionOfPreferredStock

us-gaap:IncrementalCommonSharesAttributableToConversionOfPreferredStock


Incremental
Period End2020-07-31
Value102
Percentage of IncrementalCommonSharesAttributableToConversionOfPreferredStock100.0

us-gaap:IncrementalCommonSharesAttributableToShareBasedPaymentArrangements us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecurities

us-gaap:IncrementalCommonSharesAttributableToShareBasedPaymentArrangements

us-gaap:EmployeeStockOption


Incremental
Period End2020-07-31
Value11
Percentage of IncrementalCommonSharesAttributableToShareBasedPaymentArrangements100.0

us-gaap:RestrictedStock


Incremental
Period End2020-07-31
Value0.165
Percentage of IncrementalCommonSharesAttributableToShareBasedPaymentArrangements1.5

us-gaap:InterestExpenseDebtExcludingAmortization

us-gaap:InterestExpenseDebtExcludingAmortization


Interest
Period End2021-10-312021-07-312020-10-312020-07-31
Value01220000.01930000.01481000.0
Percentage of InterestExpenseDebtExcludingAmortization0.0100.0100.0100.0

us-gaap:LeaseAndRentalExpense

us-gaap:LeaseAndRentalExpense


Lease
Period End2021-10-312021-07-312020-10-312020-07-31
Value2200000.01600000.01700000.01700000.0
Percentage of LeaseAndRentalExpense100.0100.0100.0100.0

us-gaap:OtherComprehensiveIncomeAvailableforsaleSecuritiesAdjustmentNetOfTaxPortionAttributableToParent

us-gaap:OtherComprehensiveIncomeAvailableforsaleSecuritiesAdjustmentNetOfTaxPortionAttributableToParent


Other
Period End2021-10-312021-07-312020-10-31
Value-8000.0-12000.0-12000.0
Percentage of OtherComprehensiveIncomeAvailableforsaleSecuritiesAdjustmentNetOfTaxPortionAttributableToParent100.0100.0100.0

us-gaap:OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPortionAttributableToParent

us-gaap:OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPortionAttributableToParent


Other
Period End2021-10-312021-07-312020-10-312020-07-31
Value13000.0-386000.0435000.0572000.0
Percentage of OtherComprehensiveIncomeForeignCurrencyTransactionAndTranslationAdjustmentNetOfTaxPortionAttributableToParent100.0100.0100.0100.0

us-gaap:OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToParent

us-gaap:OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToParent


Other
Period End2021-10-312021-07-312020-10-312020-07-31
Value5000.0-397000.0423000.0573000.0
Percentage of OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToParent100.0100.0100.0100.0

us-gaap:OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToParent us-gaap:StatementEquityComponents

us-gaap:AccumulatedOtherComprehensiveIncome


Other
Period End2021-10-312021-07-312020-10-312020-07-31
Value5000.0-397000.0423000.0573000.0
Percentage of OtherComprehensiveIncomeLossNetOfTaxPortionAttributableToParent100.0100.0100.0100.0

us-gaap:OtherDepreciationAndAmortization

us-gaap:OtherDepreciationAndAmortization


Other
Period End2021-10-312021-07-312020-10-312020-07-31
Value1200000.01000000.0700000.0600000.0
Percentage of OtherDepreciationAndAmortization100.0100.0100.0100.0

us-gaap:OtherNoncashIncomeExpense

us-gaap:OtherNoncashIncomeExpense


Other
Period End2021-10-312020-10-31
Value188000.0134000.0
Percentage of OtherNoncashIncomeExpense100.0100.0

us-gaap:ParticipatingSecuritiesDistributedAndUndistributedEarningsLossBasic

us-gaap:ParticipatingSecuritiesDistributedAndUndistributedEarningsLossBasic


Participating
Period End2020-07-31
Value1625000.0
Percentage of ParticipatingSecuritiesDistributedAndUndistributedEarningsLossBasic100.0

us-gaap:PaymentOfFinancingAndStockIssuanceCosts

us-gaap:PaymentOfFinancingAndStockIssuanceCosts


Payment
Period End2020-10-31
Value0
Percentage of PaymentOfFinancingAndStockIssuanceCosts0.0

us-gaap:PaymentsOfStockIssuanceCosts

us-gaap:PaymentsOfStockIssuanceCosts


Payments
Period End2021-07-01
Value16
Percentage of PaymentsOfStockIssuanceCosts100.0

us-gaap:PaymentsToAcquireAvailableForSaleSecuritiesDebt

us-gaap:PaymentsToAcquireAvailableForSaleSecuritiesDebt


Payments
Period End2021-10-31
Value0.0
Percentage of PaymentsToAcquireAvailableForSaleSecuritiesDebt0.0

us-gaap:PaymentsToDevelopSoftware

us-gaap:PaymentsToDevelopSoftware


Payments
Period End2021-10-312020-10-31
Value1669000.0958000.0
Percentage of PaymentsToDevelopSoftware100.0100.0

us-gaap:ProceedsFromConvertibleDebt

us-gaap:ProceedsFromConvertibleDebt


Proceeds
Period End2020-10-31
Value0.0
Percentage of ProceedsFromConvertibleDebt0.0

us-gaap:ProceedsFromIssuanceInitialPublicOffering

us-gaap:ProceedsFromIssuanceInitialPublicOffering


Proceeds
Period End2021-10-31
Value-0.027
Percentage of ProceedsFromIssuanceInitialPublicOffering100.0

us-gaap:ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities

us-gaap:ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities


Proceeds
Period End2021-10-31
Value95
Percentage of ProceedsFromMaturitiesPrepaymentsAndCallsOfAvailableForSaleSecurities100.0

us-gaap:ProceedsFromSaleOfAvailableForSaleSecuritiesDebt

us-gaap:ProceedsFromSaleOfAvailableForSaleSecuritiesDebt


Proceeds
Period End2021-10-31
Value0.0
Percentage of ProceedsFromSaleOfAvailableForSaleSecuritiesDebt0.0

us-gaap:ProceedsFromShortTermDebt

us-gaap:ProceedsFromShortTermDebt


Proceeds
Period End2020-10-31
Value0.0
Percentage of ProceedsFromShortTermDebt0.0

us-gaap:ProceedsFromStockOptionsExercised

us-gaap:ProceedsFromStockOptionsExercised


Proceeds
Period End2021-10-312020-10-31
Value1.23212
Percentage of ProceedsFromStockOptionsExercised100.0100.0

us-gaap:ProvisionForDoubtfulAccounts

us-gaap:ProvisionForDoubtfulAccounts


Provision
Period End2021-10-312020-10-31
Value273000.0141000.0
Percentage of ProvisionForDoubtfulAccounts100.0100.0

us-gaap:RepaymentsOfShortTermDebt

us-gaap:RepaymentsOfShortTermDebt


Repayments
Period End2020-10-31
Value0.0
Percentage of RepaymentsOfShortTermDebt0.0

us-gaap:SaleOfStockConsiderationReceivedOnTransaction

us-gaap:SaleOfStockConsiderationReceivedOnTransaction


Sale
Period End2021-07-01
Value276
Percentage of SaleOfStockConsiderationReceivedOnTransaction100.0

us-gaap:SaleOfStockConsiderationReceivedOnTransaction us-gaap:SubsidiarySaleOfStock

us-gaap:PrivatePlacement


Sale
Period End2020-10-31
Value200
Percentage of SaleOfStockConsiderationReceivedOnTransaction0.0

us-gaap:SaleOfStockNumberOfSharesIssuedInTransaction us-gaap:StatementClassOfStock, us-gaap:SubsidiarySaleOfStock

us-gaap:SaleOfStockNumberOfSharesIssuedInTransaction

cxm:SeriesG1PreferredStock, us-gaap:PrivatePlacement


Sale
Period End2020-10-31
Value10
Percentage of SaleOfStockNumberOfSharesIssuedInTransaction100.0

cxm:SeriesG2PreferredStock, us-gaap:PrivatePlacement


Sale
Period End2020-10-31
Value9.1
Percentage of SaleOfStockNumberOfSharesIssuedInTransaction84.3

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue us-gaap:AwardType

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue

us-gaap:RestrictedStockUnitsRSU


Share
Period End2021-10-31
Value0.14
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsGrantsInPeriodWeightedAverageGrantDateFairValue100.0

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate us-gaap:AwardType

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate

cxm:DeferredStockCompensation


Share
Period End2021-06-30
Value48.2
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate100.0

cxm:PerformanceShareUnits


Share
Period End2021-01-28
Value40.0
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRate0.0

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMaximum us-gaap:AwardType

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMaximum

us-gaap:EmployeeStock


Share
Period End2021-07-31
Value57.0
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMaximum100.0

us-gaap:EmployeeStockOption


Share
Period End2021-10-312020-10-31
Value00.2
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMaximum0.00.0

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMinimum us-gaap:AwardType

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMinimum

us-gaap:EmployeeStock


Share
Period End2021-07-31
Value55.7
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedVolatilityRateMinimum100.0

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate us-gaap:AwardType

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate

cxm:DeferredStockCompensation


Share
Period End2021-06-30
Value0.17
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate100.0

cxm:PerformanceShareUnits


Share
Period End2021-01-28
Value0.42
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRate0.0

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMaximum us-gaap:AwardType

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMaximum

us-gaap:EmployeeStock


Share
Period End2021-07-31
Value0.08
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMaximum100.0

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMinimum us-gaap:AwardType

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMinimum

us-gaap:EmployeeStock


Share
Period End2021-07-31
Value0.05
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMinimum100.0

us-gaap:EmployeeStockOption


Share
Period End2021-10-312020-10-31
Value0-0.1
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsRiskFreeInterestRateMinimum0.00.0

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue


Share
Period End2021-10-312020-10-31
Value4.83937
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisesInPeriodTotalIntrinsicValue100.0100.0

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod


Share
Period End2021-10-31
Value704000.0
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriod100.0

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriodWeightedAverageExercisePrice

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriodWeightedAverageExercisePrice


Share
Period End2021-10-31
Value-0.12
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsForfeituresAndExpirationsInPeriodWeightedAverageExercisePrice100.0

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross


Share
Period End2021-10-31
Value-0.004
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodGross100.0

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue


Share
Period End2021-10-312020-10-31
Value00.46
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue0.0100.0

us-gaap:ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice

us-gaap:ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice


Share
Period End2021-10-31
Value0.07
Percentage of ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsExercisesInPeriodWeightedAverageExercisePrice100.0

us-gaap:ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice

us-gaap:ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice


Share
Period End2021-10-31
Value0
Percentage of ShareBasedCompensationArrangementsByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageExercisePrice0.0

us-gaap:SharebasedCompensationArrangementBySharebasedPaymentAwardCompensationCost1

us-gaap:SharebasedCompensationArrangementBySharebasedPaymentAwardCompensationCost1


Sharebased
Period End2021-10-312021-07-312020-10-312020-07-31
Value1216235.845
Percentage of SharebasedCompensationArrangementBySharebasedPaymentAwardCompensationCost1100.0100.0100.0100.0

us-gaap:SharebasedCompensationArrangementBySharebasedPaymentAwardCompensationCost1 us-gaap:GranteeStatus

us-gaap:ShareBasedPaymentArrangementEmployee


Sharebased
Period End2021-10-312021-07-312020-10-312020-07-31
Value1216235.595
Percentage of SharebasedCompensationArrangementBySharebasedPaymentAwardCompensationCost198.098.598.995.7

us-gaap:SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1

us-gaap:SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1


Sharebased
Period End2021-10-312020-10-31
Value6.63.4
Percentage of SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsVestedInPeriodFairValue1100.0100.0

us-gaap:StockIssued1

us-gaap:StockIssued1


Stock
Period End2020-10-31
Value0
Percentage of StockIssued10.0

us-gaap:StockIssuedDuringPeriodSharesConversionOfConvertibleSecurities us-gaap:DebtInstrument, us-gaap:StatementClassOfStock, us-gaap:StatementEquityComponents

us-gaap:StockIssuedDuringPeriodSharesConversionOfConvertibleSecurities

cxm:SeniorSubordinatedSecuredConvertibleNote, cxm:CommonClassAAndCommonClassB, us-gaap:CommonStock


Stock
Period End2021-10-312021-07-31
Value0.09.694
Percentage of StockIssuedDuringPeriodSharesConversionOfConvertibleSecurities0.0100.0

us-gaap:StockIssuedDuringPeriodSharesConversionOfConvertibleSecurities us-gaap:StatementClassOfStock, us-gaap:StatementEquityComponents

cxm:CommonClassAAndCommonClassB, us-gaap:CommonStock


Stock
Period End2021-10-312021-07-31
Value0.0120
Percentage of StockIssuedDuringPeriodSharesConversionOfConvertibleSecurities0.01247.2

us-gaap:ConvertiblePreferredStock, us-gaap:PreferredStock


Stock
Period End2021-10-312021-07-31
Value0.0-120.903
Percentage of StockIssuedDuringPeriodSharesConversionOfConvertibleSecurities0.0-1247.2

us-gaap:StockIssuedDuringPeriodSharesIssuedForServices us-gaap:StatementEquityComponents

us-gaap:StockIssuedDuringPeriodSharesIssuedForServices

us-gaap:CommonStock


Stock
Period End2020-10-31
Value0
Percentage of StockIssuedDuringPeriodSharesIssuedForServices0.0

us-gaap:StockIssuedDuringPeriodSharesNewIssues us-gaap:StatementClassOfStock, us-gaap:StatementEquityComponents

us-gaap:StockIssuedDuringPeriodSharesNewIssues

cxm:CommonClassAAndCommonClassB, us-gaap:CommonStock


Stock
Period End2021-10-312021-07-31
Value0.018
Percentage of StockIssuedDuringPeriodSharesNewIssues0.0100.0

us-gaap:ConvertiblePreferredStock, us-gaap:PreferredStock


Stock
Period End2020-10-31
Value19
Percentage of StockIssuedDuringPeriodSharesNewIssues0.0

us-gaap:StockIssuedDuringPeriodSharesShareBasedCompensation us-gaap:StatementClassOfStock, us-gaap:StatementEquityComponents

us-gaap:StockIssuedDuringPeriodSharesShareBasedCompensation

cxm:CommonClassAAndCommonClassB, us-gaap:CommonStock


Stock
Period End2021-10-312021-07-31
Value01770000.0
Percentage of StockIssuedDuringPeriodSharesShareBasedCompensation0.0100.0

us-gaap:StockIssuedDuringPeriodSharesStockOptionsExercised

us-gaap:StockIssuedDuringPeriodSharesStockOptionsExercised


Stock
Period End2021-10-31
Value336000.0
Percentage of StockIssuedDuringPeriodSharesStockOptionsExercised100.0

us-gaap:StockIssuedDuringPeriodSharesStockOptionsExercised us-gaap:StatementClassOfStock, us-gaap:StatementEquityComponents

cxm:CommonClassAAndCommonClassB, us-gaap:CommonStock


Stock
Period End2021-07-31
Value968000.0
Percentage of StockIssuedDuringPeriodSharesStockOptionsExercised0.0

us-gaap:StockIssuedDuringPeriodSharesStockOptionsExercised us-gaap:StatementEquityComponents

us-gaap:CommonStock


Stock
Period End2021-07-312020-10-312020-07-31
Value1897000.06690000.01458000.0
Percentage of StockIssuedDuringPeriodSharesStockOptionsExercised0.00.00.0

us-gaap:StockIssuedDuringPeriodValueConversionOfConvertibleSecurities us-gaap:DebtInstrument

us-gaap:StockIssuedDuringPeriodValueConversionOfConvertibleSecurities

cxm:SeniorSubordinatedSecuredConvertibleNote


Stock
Period End2021-10-312021-07-31
Value0.082
Percentage of StockIssuedDuringPeriodValueConversionOfConvertibleSecurities0.0100.0

us-gaap:StockIssuedDuringPeriodValueConversionOfConvertibleSecurities us-gaap:DebtInstrument, us-gaap:StatementEquityComponents

cxm:SeniorSubordinatedSecuredConvertibleNote, us-gaap:AdditionalPaidInCapital


Stock
Period End2021-10-312021-07-31
Value0.082
Percentage of StockIssuedDuringPeriodValueConversionOfConvertibleSecurities0.0100.0

us-gaap:StockIssuedDuringPeriodValueConversionOfConvertibleSecurities us-gaap:StatementClassOfStock, us-gaap:StatementEquityComponents

cxm:CommonClassAAndCommonClassB, us-gaap:CommonStock


Stock
Period End2021-10-312021-07-31
Value0.00.004
Percentage of StockIssuedDuringPeriodValueConversionOfConvertibleSecurities0.00.0

us-gaap:ConvertiblePreferredStock, us-gaap:PreferredStock


Stock
Period End2021-10-312021-07-31
Value0.0-424.992
Percentage of StockIssuedDuringPeriodValueConversionOfConvertibleSecurities0.0-517.6

us-gaap:StockIssuedDuringPeriodValueConversionOfConvertibleSecurities us-gaap:StatementEquityComponents

us-gaap:AdditionalPaidInCapital


Stock
Period End2021-10-312021-07-31
Value0.0424
Percentage of StockIssuedDuringPeriodValueConversionOfConvertibleSecurities0.0517.6

us-gaap:StockIssuedDuringPeriodValueIssuedForServices

us-gaap:StockIssuedDuringPeriodValueIssuedForServices


Stock
Period End2020-10-31
Value0
Percentage of StockIssuedDuringPeriodValueIssuedForServices0.0

us-gaap:StockIssuedDuringPeriodValueIssuedForServices us-gaap:StatementEquityComponents

us-gaap:AdditionalPaidInCapital


Stock
Period End2020-10-31
Value0
Percentage of StockIssuedDuringPeriodValueIssuedForServices0.0

us-gaap:StockIssuedDuringPeriodValueStockOptionsExercised

us-gaap:StockIssuedDuringPeriodValueStockOptionsExercised


Stock
Period End2021-07-312020-10-312020-07-31
Value8.652121.136
Percentage of StockIssuedDuringPeriodValueStockOptionsExercised100.0100.0100.0

us-gaap:StockIssuedDuringPeriodValueStockOptionsExercised us-gaap:StatementEquityComponents

us-gaap:AdditionalPaidInCapital


Stock
Period End2021-07-312020-10-312020-07-31
Value8.652121.136
Percentage of StockIssuedDuringPeriodValueStockOptionsExercised100.0100.0100.0

us-gaap:WeightedAverageNumberOfSharesIssuedBasic

us-gaap:WeightedAverageNumberOfSharesIssuedBasic


Weighted
Period End2021-07-312020-07-31
Value16787
Percentage of WeightedAverageNumberOfSharesIssuedBasic100.0100.0

cxm:AccruedEmployeeStockPurchasePlanContributionsCurrent

cxm:AccruedEmployeeStockPurchasePlanContributionsCurrent


Accrued
Period End2021-10-312021-07-31
Value5700000.01500000.0
Percentage of AccruedEmployeeStockPurchasePlanContributionsCurrent100.0100.0

cxm:AccruedPurchasedMediaCostsCurrent

cxm:AccruedPurchasedMediaCostsCurrent


Accrued
Period End2021-10-312021-07-312021-01-31
Value4559000.02455000.02695000.0
Percentage of AccruedPurchasedMediaCostsCurrent100.0100.0100.0

cxm:CapitalizedCommissionCostsCurrent

cxm:CapitalizedCommissionCostsCurrent


Capitalized
Period End2021-07-312021-01-31
Value2624
Percentage of CapitalizedCommissionCostsCurrent100.0100.0

cxm:OperatingLeasesFutureMinimumPaymentsDueInFourYearsAndThereafter

cxm:OperatingLeasesFutureMinimumPaymentsDueInFourYearsAndThereafter


Operating
Period End2021-10-312021-07-31
Value2660000.03654000.0
Percentage of OperatingLeasesFutureMinimumPaymentsDueInFourYearsAndThereafter100.0100.0

cxm:PrepaidHostingAndDataCostsCurrent

cxm:PrepaidHostingAndDataCostsCurrent


Prepaid
Period End2021-10-312021-07-312021-01-31
Value354558
Percentage of PrepaidHostingAndDataCostsCurrent100.0100.0100.0

cxm:PrepaidSoftwareCostsCurrent

cxm:PrepaidSoftwareCostsCurrent


Prepaid
Period End2021-10-312021-07-312021-01-31
Value2688000.03973000.03771000.0
Percentage of PrepaidSoftwareCostsCurrent100.0100.0100.0

cxm:PropertyPlantAndEquipmentExcludingCapitalizedComputerSoftwareNet

cxm:PropertyPlantAndEquipmentExcludingCapitalizedComputerSoftwareNet


Property
Period End2021-10-312021-07-312021-01-31
Value6309000.06105000.04016000.0
Percentage of PropertyPlantAndEquipmentExcludingCapitalizedComputerSoftwareNet100.0100.0100.0

cxm:ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsGrantDateFairValue us-gaap:AwardType

cxm:ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsGrantDateFairValue

cxm:PerformanceShareUnits


Share
Period End2021-01-28
Value3500000.0
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsGrantDateFairValue100.0

cxm:ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsPutRight us-gaap:AwardType

cxm:ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsPutRight

cxm:DeferredStockCompensation


Share
Period End2021-06-30
Value1900000.0
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsPutRight100.0

cxm:TransferTaxReserveIncreaseDecrease

cxm:TransferTaxReserveIncreaseDecrease


Transfer
Period End2021-10-312021-07-31
Value1300000.0700000.0
Percentage of TransferTaxReserveIncreaseDecrease100.0100.0

us-gaap:AccountsReceivableNet

us-gaap:AccountsReceivableNet


Accounts
Period End2021-10-312021-07-312021-01-31
Value103104116
Percentage of AccountsReceivableNet100.0100.0100.0

us-gaap:AccruedBonusesCurrent

us-gaap:AccruedBonusesCurrent


Accrued
Period End2021-10-312021-07-312021-01-31
Value159.99917
Percentage of AccruedBonusesCurrent100.0100.0100.0

us-gaap:AccruedEmployeeBenefitsCurrent

us-gaap:AccruedEmployeeBenefitsCurrent


Accrued
Period End2021-10-312021-07-312021-01-31
Value231815
Percentage of AccruedEmployeeBenefitsCurrent100.0100.0100.0

us-gaap:AccruedProfessionalFeesCurrent

us-gaap:AccruedProfessionalFeesCurrent


Accrued
Period End2021-10-312021-07-312021-01-31
Value2012000.01293000.01603000.0
Percentage of AccruedProfessionalFeesCurrent100.0100.0100.0

us-gaap:AccruedSalesCommissionCurrent

us-gaap:AccruedSalesCommissionCurrent


Accrued
Period End2021-10-312021-07-312021-01-31
Value119.13813
Percentage of AccruedSalesCommissionCurrent100.0100.0100.0

us-gaap:AllowanceForDoubtfulAccountsReceivableCurrent

us-gaap:AllowanceForDoubtfulAccountsReceivableCurrent


Allowance
Period End2021-10-312021-07-312021-01-31
Value3000000.02700000.03200000.0
Percentage of AllowanceForDoubtfulAccountsReceivableCurrent100.0100.0100.0

us-gaap:AssetsFairValueDisclosure us-gaap:FairValueByFairValueHierarchyLevel, us-gaap:FairValueByMeasurementFrequency

us-gaap:AssetsFairValueDisclosure

us-gaap:FairValueInputsLevel1, us-gaap:FairValueMeasurementsRecurring


Assets
Period End2021-10-312021-07-312021-01-31
Value48340737
Percentage of AssetsFairValueDisclosure100.0100.0100.0

us-gaap:FairValueInputsLevel2, us-gaap:FairValueMeasurementsRecurring


Assets
Period End2021-10-312021-07-312021-01-31
Value19114212
Percentage of AssetsFairValueDisclosure4.028.2567.8

us-gaap:AssetsFairValueDisclosure us-gaap:FairValueByMeasurementFrequency

us-gaap:FairValueMeasurementsRecurring


Assets
Period End2021-10-312021-07-312021-01-31
Value502522250
Percentage of AssetsFairValueDisclosure104.0128.2667.8

us-gaap:AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedGainBeforeTax

us-gaap:AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedGainBeforeTax


Available
Period End2021-07-312021-01-31
Value5000.020000.0
Percentage of AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedGainBeforeTax100.0100.0

us-gaap:AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedGainBeforeTax us-gaap:FinancialInstrument

us-gaap:USGovernmentAgenciesDebtSecurities


Available
Period End2021-07-312021-01-31
Value5000.020000.0
Percentage of AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedGainBeforeTax100.0100.0

us-gaap:AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedLossBeforeTax

us-gaap:AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedLossBeforeTax


Available
Period End2021-10-312021-07-312021-01-31
Value4000.01000.02000.0
Percentage of AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedLossBeforeTax100.0100.0100.0

us-gaap:AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedLossBeforeTax us-gaap:FinancialInstrument

us-gaap:CorporateDebtSecurities


Available
Period End2021-10-312021-07-312021-01-31
Value4000.01000.02000.0
Percentage of AvailableForSaleDebtSecuritiesAccumulatedGrossUnrealizedLossBeforeTax100.0100.0100.0

us-gaap:AvailableForSaleDebtSecuritiesAmortizedCostBasis

us-gaap:AvailableForSaleDebtSecuritiesAmortizedCostBasis


Available
Period End2021-10-312021-07-312021-01-31
Value19114212
Percentage of AvailableForSaleDebtSecuritiesAmortizedCostBasis100.0100.0100.0

us-gaap:AvailableForSaleDebtSecuritiesAmortizedCostBasis us-gaap:FinancialInstrument

us-gaap:CommercialPaper


Available
Period End2021-07-312021-01-31
Value2459
Percentage of AvailableForSaleDebtSecuritiesAmortizedCostBasis21.828.2

us-gaap:CorporateDebtSecurities


Available
Period End2021-10-312021-07-312021-01-31
Value5.1162426
Percentage of AvailableForSaleDebtSecuritiesAmortizedCostBasis26.821.212.6

us-gaap:USGovernmentAgenciesDebtSecurities


Available
Period End2021-10-312021-07-312021-01-31
Value1365125
Percentage of AvailableForSaleDebtSecuritiesAmortizedCostBasis73.257.059.2

us-gaap:AvailableForSaleSecuritiesDebtSecurities

us-gaap:AvailableForSaleSecuritiesDebtSecurities


Available
Period End2021-10-312021-07-312021-01-31
Value19114212
Percentage of AvailableForSaleSecuritiesDebtSecurities100.0100.0100.0

us-gaap:AvailableForSaleSecuritiesDebtSecurities us-gaap:FairValueByFairValueHierarchyLevel, us-gaap:FairValueByMeasurementFrequency, us-gaap:FinancialInstrument

us-gaap:FairValueInputsLevel2, us-gaap:FairValueMeasurementsRecurring, us-gaap:CommercialPaper


Available
Period End2021-07-312021-01-31
Value2459
Percentage of AvailableForSaleSecuritiesDebtSecurities21.828.2

us-gaap:FairValueInputsLevel2, us-gaap:FairValueMeasurementsRecurring, us-gaap:CorporateDebtSecurities


Available
Period End2021-10-312021-07-312021-01-31
Value5.1122426
Percentage of AvailableForSaleSecuritiesDebtSecurities26.721.212.6

us-gaap:FairValueInputsLevel2, us-gaap:FairValueMeasurementsRecurring, us-gaap:USGovernmentAgenciesDebtSecurities


Available
Period End2021-10-312021-07-312021-01-31
Value1365125
Percentage of AvailableForSaleSecuritiesDebtSecurities73.357.059.2

us-gaap:AvailableForSaleSecuritiesDebtSecurities us-gaap:FairValueByMeasurementFrequency, us-gaap:FinancialInstrument

us-gaap:FairValueMeasurementsRecurring, us-gaap:CommercialPaper


Available
Period End2021-07-312021-01-31
Value2459
Percentage of AvailableForSaleSecuritiesDebtSecurities21.828.2

us-gaap:FairValueMeasurementsRecurring, us-gaap:CorporateDebtSecurities


Available
Period End2021-10-312021-07-312021-01-31
Value5.1122426
Percentage of AvailableForSaleSecuritiesDebtSecurities26.721.212.6

us-gaap:FairValueMeasurementsRecurring, us-gaap:USGovernmentAgenciesDebtSecurities


Available
Period End2021-10-312021-07-312021-01-31
Value1365125
Percentage of AvailableForSaleSecuritiesDebtSecurities73.357.059.2

us-gaap:AvailableForSaleSecuritiesDebtSecurities us-gaap:FinancialInstrument

us-gaap:CommercialPaper


Available
Period End2021-07-312021-01-31
Value2459
Percentage of AvailableForSaleSecuritiesDebtSecurities21.828.2

us-gaap:CorporateDebtSecurities


Available
Period End2021-10-312021-07-312021-01-31
Value5.1122426
Percentage of AvailableForSaleSecuritiesDebtSecurities26.721.212.6

us-gaap:USGovernmentAgenciesDebtSecurities


Available
Period End2021-10-312021-07-312021-01-31
Value1365125
Percentage of AvailableForSaleSecuritiesDebtSecurities73.357.059.2

us-gaap:CapitalizedComputerSoftwareAccumulatedAmortization

us-gaap:CapitalizedComputerSoftwareAccumulatedAmortization


Capitalized
Period End2021-10-312021-07-312021-01-31
Value131211
Percentage of CapitalizedComputerSoftwareAccumulatedAmortization100.0100.0100.0

us-gaap:CapitalizedComputerSoftwareGross

us-gaap:CapitalizedComputerSoftwareGross


Capitalized
Period End2021-10-312021-07-312021-01-31
Value201816
Percentage of CapitalizedComputerSoftwareGross100.0100.0100.0

us-gaap:CapitalizedComputerSoftwareNet

us-gaap:CapitalizedComputerSoftwareNet


Capitalized
Period End2021-10-312021-07-312021-01-31
Value7132000.06217000.04995000.0
Percentage of CapitalizedComputerSoftwareNet100.0100.0100.0

us-gaap:CapitalizedContractCostNet

us-gaap:CapitalizedContractCostNet


Capitalized
Period End2021-10-312021-07-312020-10-312020-07-31
Value55514137
Percentage of CapitalizedContractCostNet100.0100.0100.0100.0

us-gaap:CapitalizedContractCostNet us-gaap:BalanceSheetLocation

us-gaap:OtherNoncurrentAssets


Capitalized
Period End2021-10-312021-07-312020-10-312020-07-31
Value29252317
Percentage of CapitalizedContractCostNet52.848.756.646.4

us-gaap:PrepaidExpensesAndOtherCurrentAssets


Capitalized
Period End2021-10-312021-07-312020-10-312020-07-31
Value26261820
Percentage of CapitalizedContractCostNet47.051.343.453.6

us-gaap:CapitalizedContractCostNetCurrent

us-gaap:CapitalizedContractCostNetCurrent


Capitalized
Period End2021-10-312021-01-31
Value2624
Percentage of CapitalizedContractCostNetCurrent100.0100.0

us-gaap:CashAndCashEquivalentsFairValueDisclosure us-gaap:CashAndCashEquivalents, us-gaap:FairValueByFairValueHierarchyLevel, us-gaap:FairValueByMeasurementFrequency

us-gaap:CashAndCashEquivalentsFairValueDisclosure

us-gaap:MoneyMarketFunds, us-gaap:FairValueInputsLevel1, us-gaap:FairValueMeasurementsRecurring


Cash
Period End2021-10-312021-07-312021-01-31
Value48340737
Percentage of CashAndCashEquivalentsFairValueDisclosure100.0100.0100.0

us-gaap:CashAndCashEquivalentsFairValueDisclosure us-gaap:CashAndCashEquivalents, us-gaap:FairValueByMeasurementFrequency

us-gaap:MoneyMarketFunds, us-gaap:FairValueMeasurementsRecurring


Cash
Period End2021-10-312021-07-312021-01-31
Value48340737
Percentage of CashAndCashEquivalentsFairValueDisclosure100.0100.0100.0

us-gaap:CommonStockValueOutstanding

us-gaap:CommonStockValueOutstanding


Common
Period End2021-01-31
Value4000.0
Percentage of CommonStockValueOutstanding100.0

us-gaap:CommonStockValueOutstanding us-gaap:StatementClassOfStock

us-gaap:CommonClassA


Common
Period End2021-10-31
Value2000.0
Percentage of CommonStockValueOutstanding0.0

us-gaap:CommonClassB


Common
Period End2021-10-31
Value6000.0
Percentage of CommonStockValueOutstanding0.0

us-gaap:ContractWithCustomerAssetGrossCurrent

us-gaap:ContractWithCustomerAssetGrossCurrent


Contract
Period End2021-10-312021-07-312021-01-31
Value2628000.01601000.0824000.0
Percentage of ContractWithCustomerAssetGrossCurrent100.0100.0100.0

us-gaap:ContractWithCustomerAssetNet

us-gaap:ContractWithCustomerAssetNet


Contract
Period End2021-10-312021-07-312021-01-31
Value2600000.01600000.0800000.0
Percentage of ContractWithCustomerAssetNet100.0100.0100.0

us-gaap:ContractWithCustomerLiabilityNoncurrent

us-gaap:ContractWithCustomerLiabilityNoncurrent


Contract
Period End2021-10-312021-07-312021-01-31
Value111319
Percentage of ContractWithCustomerLiabilityNoncurrent100.0100.0100.0

us-gaap:DebtInstrumentCarryingAmount

us-gaap:DebtInstrumentCarryingAmount


Debt
Period End2021-01-31
Value80
Percentage of DebtInstrumentCarryingAmount100.0

us-gaap:DebtInstrumentCarryingAmount us-gaap:DebtInstrument, us-gaap:LongtermDebtType

cxm:PaidInKindInterestAddedToPrincipal, us-gaap:ConvertibleDebt


Debt
Period End2021-01-31
Value5.39
Percentage of DebtInstrumentCarryingAmount6.7

cxm:SeniorSubordinatedSecuredConvertibleNote, us-gaap:ConvertibleDebt


Debt
Period End2021-01-31
Value75
Percentage of DebtInstrumentCarryingAmount93.3

us-gaap:DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet

us-gaap:DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet


Debt
Period End2021-01-31
Value1542000.0
Percentage of DebtInstrumentUnamortizedDiscountPremiumAndDebtIssuanceCostsNet100.0

us-gaap:DeferredRentCredit

us-gaap:DeferredRentCredit


Deferred
Period End2021-10-312021-07-312021-01-31
Value2400000.02000000.02200000.0
Percentage of DeferredRentCredit100.0100.0100.0

us-gaap:DeferredRentCredit us-gaap:BalanceSheetLocation

us-gaap:OtherNoncurrentLiabilities


Deferred
Period End2021-10-312021-07-312021-01-31
Value1100000.0700000.0900000.0
Percentage of DeferredRentCredit45.835.040.9

us-gaap:EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized us-gaap:AwardType

us-gaap:EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized

cxm:PerformanceShareUnits


Employee
Period End2021-10-312021-07-31
Value2.9633.19
Percentage of EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized100.0100.0

us-gaap:EmployeeStock


Employee
Period End2021-10-312021-07-31
Value8.44711
Percentage of EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized285.1372.1

us-gaap:EmployeeStockOption


Employee
Period End2021-10-312021-07-31
Value4954
Percentage of EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized1673.21702.6

us-gaap:RestrictedStockUnitsRSU


Employee
Period End2021-10-312021-07-31
Value5.9752.961
Percentage of EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized201.792.8

us-gaap:EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized us-gaap:TitleOfIndividual, us-gaap:AwardType, us-gaap:Vesting

srt:ChiefExecutiveOfficer, us-gaap:EmployeeStockOption, cxm:ShareBasedPaymentArrangementTrancheThreeAndFour


Employee
Period End2021-10-312021-07-31
Value0.10.3
Percentage of EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized3.49.4

us-gaap:IncomeTaxExaminationPenaltiesAndInterestAccrued

us-gaap:IncomeTaxExaminationPenaltiesAndInterestAccrued


Income
Period End2021-07-31
Value400000.0
Percentage of IncomeTaxExaminationPenaltiesAndInterestAccrued100.0

us-gaap:LettersOfCreditOutstandingAmount

us-gaap:LettersOfCreditOutstandingAmount


Letters
Period End2021-10-312021-07-31
Value1300000.0800000.0
Percentage of LettersOfCreditOutstandingAmount100.0100.0

us-gaap:OperatingLeasesFutureMinimumPaymentsDue

us-gaap:OperatingLeasesFutureMinimumPaymentsDue


Operating
Period End2021-10-312021-07-31
Value2022
Percentage of OperatingLeasesFutureMinimumPaymentsDue100.0100.0

us-gaap:OperatingLeasesFutureMinimumPaymentsDueCurrent

us-gaap:OperatingLeasesFutureMinimumPaymentsDueCurrent


Operating
Period End2021-10-312021-07-31
Value7585000.06458000.0
Percentage of OperatingLeasesFutureMinimumPaymentsDueCurrent100.0100.0

us-gaap:OperatingLeasesFutureMinimumPaymentsDueInThreeYears

us-gaap:OperatingLeasesFutureMinimumPaymentsDueInThreeYears


Operating
Period End2021-10-312021-07-31
Value2427000.01848000.0
Percentage of OperatingLeasesFutureMinimumPaymentsDueInThreeYears100.0100.0

us-gaap:OperatingLeasesFutureMinimumPaymentsDueInTwoYears

us-gaap:OperatingLeasesFutureMinimumPaymentsDueInTwoYears


Operating
Period End2021-10-312021-07-31
Value5639000.04961000.0
Percentage of OperatingLeasesFutureMinimumPaymentsDueInTwoYears100.0100.0

us-gaap:OperatingLeasesFutureMinimumPaymentsRemainderOfFiscalYear

us-gaap:OperatingLeasesFutureMinimumPaymentsRemainderOfFiscalYear


Operating
Period End2021-10-312021-07-31
Value1981000.05213000.0
Percentage of OperatingLeasesFutureMinimumPaymentsRemainderOfFiscalYear100.0100.0

us-gaap:PreferredStockValue us-gaap:StatementClassOfStock

us-gaap:PreferredStockValue

us-gaap:ConvertiblePreferredStock


Preferred
Period End2021-01-31
Value424
Percentage of PreferredStockValue100.0

us-gaap:PreferredStockValueOutstanding us-gaap:StatementClassOfStock

us-gaap:PreferredStockValueOutstanding

us-gaap:ConvertiblePreferredStock


Preferred
Period End2021-01-31
Value424
Percentage of PreferredStockValueOutstanding100.0

us-gaap:PrepaidInsurance

us-gaap:PrepaidInsurance


Prepaid
Period End2021-10-312021-07-312021-01-31
Value3495000.04846000.0289000.0
Percentage of PrepaidInsurance100.0100.0100.0

us-gaap:RevenueRemainingPerformanceObligation

us-gaap:RevenueRemainingPerformanceObligation


Revenue
Period End2021-10-312021-07-31
Value459457
Percentage of RevenueRemainingPerformanceObligation100.0100.0

us-gaap:SalesAndExciseTaxPayableCurrent

us-gaap:SalesAndExciseTaxPayableCurrent


Sales
Period End2021-10-312021-07-312021-01-31
Value5722000.06054000.05667000.0
Percentage of SalesAndExciseTaxPayableCurrent100.0100.0100.0

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber us-gaap:AwardType

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber

us-gaap:RestrictedStockUnitsRSU


Share
Period End2021-10-312021-07-312021-01-31
Value765000.0506000.0450000.0
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedNumber100.0100.0100.0

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue us-gaap:AwardType

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue

cxm:DeferredStockCompensation


Share
Period End2021-06-30
Value5.86
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue100.0

us-gaap:RestrictedStockUnitsRSU


Share
Period End2021-10-312021-07-312021-01-31
Value14.348.417.26
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardEquityInstrumentsOtherThanOptionsNonvestedWeightedAverageGrantDateFairValue0.00.00.0

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber


Share
Period End2021-10-312021-07-31
Value1614
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableNumber100.0100.0

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice


Share
Period End2021-10-312021-07-31
Value4.284.02
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsExercisableWeightedAverageExercisePrice100.0100.0

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue


Share
Period End2021-10-312021-07-312021-01-31
Value597612218
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsOutstandingIntrinsicValue100.0100.0100.0

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingAggregateIntrinsicValue

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingAggregateIntrinsicValue


Share
Period End2021-10-312021-07-31
Value508504
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingAggregateIntrinsicValue100.0100.0

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber


Share
Period End2021-10-312021-07-31
Value3736
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingNumber100.0100.0

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice

us-gaap:ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice


Share
Period End2021-10-312021-07-31
Value5.765.69
Percentage of ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsVestedAndExpectedToVestOutstandingWeightedAverageExercisePrice100.0100.0

us-gaap:SharePrice

us-gaap:SharePrice


Share
Period End2021-10-312021-07-31
Value19.319.34
Percentage of SharePrice100.0100.0

us-gaap:SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1

us-gaap:SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1


Sharebased
Period End2021-10-312021-07-31
Value246214
Percentage of SharebasedCompensationArrangementBySharebasedPaymentAwardOptionsExercisableIntrinsicValue1100.0100.0

Line plots across dimensions of each concept


us-gaap:SharesOutstanding
us-gaap:StatementEquityComponents
(None,)
Shares Outstandingus-gaap: Statement Equity Components
us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount
us-gaap:AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecurities
(None,)
Antidilutive Securities Excluded From Computation Of Earnings Per Share Amountus-gaap: Antidilutive Securities Excluded From Computation Of Earnings Per Share By Antidilutive Securities
COGS Ratio
us-gaap:ProductOrService
(None,)
C O G S  Ratious-gaap: Product Or Service
us-gaap:AllocatedShareBasedCompensationExpense
us-gaap:IncomeStatementLocation
(None,)
Allocated Share Based Compensation Expenseus-gaap: Income Statement Location
us-gaap:CostOfGoodsAndServicesSold
us-gaap:ProductOrService
(None,)
Cost Of Goods And Services Soldus-gaap: Product Or Service
us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax
us-gaap:ProductOrService
(None,)
Revenue From Contract With Customer Excluding Assessed Taxus-gaap: Product Or Service
us-gaap:RevenueFromContractWithCustomerExcludingAssessedTax
us-gaap:StatementGeographical
(None,)
Revenue From Contract With Customer Excluding Assessed Taxus-gaap: Statement Geographical
us-gaap:Revenues
us-gaap:ProductOrService
(None,)
Revenuesus-gaap: Product Or Service
us-gaap:Revenues
us-gaap:StatementGeographical
(None,)
Revenuesus-gaap: Statement Geographical
us-gaap:StockholdersEquity
us-gaap:StatementEquityComponents
(None,)
Stockholders Equityus-gaap: Statement Equity Components
us-gaap:NoncurrentAssets
us-gaap:StatementGeographical
(None,)
Noncurrent Assetsus-gaap: Statement Geographical
us-gaap:PropertyPlantAndEquipmentGross
us-gaap:PropertyPlantAndEquipmentByType
(None,)
Property Plant And Equipment Grossus-gaap: Property Plant And Equipment By Type
us-gaap:StockholdersEquity
us-gaap:StatementEquityComponents
(None,)
Stockholders Equityus-gaap: Statement Equity Components