Novo Nordisk has gained market share in diabetes (29.2%), GLP-1 (49.9%) and insulin (44.5%).

Novo Nordisk Q3 2020 Market Share

The gain in market share has happened with a change in market value in the US as a backdrop; i.e. GLP-1 up and insulin down. As a consequence approximately 70% of sales in the US did not exist 5 years ago.

Novo Nordisk Q3 2020 Insulin Us

Diabetes and GLP-1

In the US Novo Nordisk GLP1s command a 60.2% NBRx and 49.6% TRx market share, which is driven by Ozempic® (once weekly injected semaglutide) and Rybelsus® (oral semaglutide).

Novo Nordisk Q3 2020 GLP-1 Us
GLP-1 NBRx and TRx market share in the US.

The uptake of Rybelsus® has however been curbed by COVID-19, but market access in the US is now approximately 85%.

Novo Nordisk Q3 2020 Rybelsus

In a similar fashion sales of Trulicity® have increased by 9% but it has lost market share as a proportion of both prescriptions and market value.

Eli Lilly Q3 2020
Eli Lilly Trulicity® sales.

Ozempic® might face competition from Tirzepatide in the future.

Eli Lilly Q3 2020
Eli Lilly Tirzepatide pipeline (part 1 of 2).
Eli Lilly Q3 2020
Eli Lilly Tirzepatide pipeline (part 2 of 2).

Diabetes and insulin

As already mentioned insulin is deteriorating rapidly in the US, which is thanks to biosimilars such as Basaglar® and Admelog®.

Eli Lilly Q3 2020

Insulin icodec phase 3 clinical trial results might be available in the second half of 2021.

Novo Nordisk Q3 2020 Diabetes Icodec Phase2

The glucose sensitive insulin NN1845 has been added to phase 1.

Obesity

The uptake of Saxenda® has been put on hold by COVID-19 as demonstrated by the reduction in new prescriptions and sales.

Novo Nordisk Q3 2020 Saxenda
Novo Nordisk Q3 2020 Saxenda

A decision on injected semaglutide for obesity is expected in Q4 or Q1. Getting oral semaglutide approved for obesity would be the next logical step. Eli Lilly is expecting their phase 3 primary endpoint results on Tirzepatide for obesity in June 2022.